Nykaa to now compete with Page Industries in men’s innerwear, shares surge
Live MintShares of Nykaa surged more than 4% to ₹1,455 apiece on the BSE in Thursday's early deals after the company said it has expanded into men’s innerwear and athleisure category with GLOOT. By expanding into the men's innerwear category, Nykaa will now compete with listed player Page Industries, which is involved in manufacturing and retailing innerwear, and has the exclusive licensee of Jockey International in India. “With this new brand, Nykaa Fashion aims to redefine an oft-ignored space when it comes to men’s requirements by combining comfort and technology in a way that is kind to the planet. Shares of FSN E-Commerce Ventures Ltd, the parent company of Nykaa, have fallen nearly 37% since its listing in November last year, amid the broader market mayhem, which has weighed more on stocks of technology companies as interest rates are set to inch up across the world.