How Toyota accelerated past the electric car slowdown
10 months, 1 week ago

How Toyota accelerated past the electric car slowdown

The Telegraph  

Speaking to Toyota employees last month, Akio Toyoda sounded slightly bruised. The chairman of the world’s biggest car maker described how he had been “beaten up” by critics for refusing to bet all his company’s chips on electric vehicles. The decision has infuriated climate activists who once praised Toyota for its eco-friendly Prius hatchback, while even industry insiders have wondered whether the company is making a strategic blunder. The total included a combined 3.5 million hybrids and plug-in hybrids – a year-on-year increase of 32pc – but only 104,000 EVs. Yoichi Miyazaki, executive vice president at Toyota, said hybrids were even selling strongly in China – the world’s biggest market and producer of EVs.

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