TikTok is a go-to news source for young people. Legacy media wants in.
Live MintFox News chief foreign correspondent Trey Yingst has his routine down when reporting from Tel Aviv, or Kyiv, or Beirut: He clears his throat, looks into the camera and records a segment for the news network. “By using social media, I’m able to connect with a younger audience that may not traditionally be watching cable news and get them interested in the stories that we’re telling," said Yingst, who is 31. Fox News joined TikTok in June and is tapping talent like Yingst, “Fox & Friends" co-host Ainsley Earhardt and senior White House correspondent Peter Doocy to reach young people there. NBCUniversal’s brands lean into personalities like NBC News national political correspondent Steve Kornacki, and “Today" co-hosts Hoda Kotb and Jenna Bush Hager, who have gained a following for lighthearted celebrity interviews. “If you want to reach young people, you don’t have to be a version of Joe Rogan," said Chris Berend, NBCUniversal News Group’s chief digital officer.