Why are millennials, Gen Z, drawn towards micro-investing apps?
The HinduDevashish Motawani, 28, a Lucknow-based entrepreneur, has been using an investing app to safeguard his financial future. The rise of micro-investing Micro-investing is simply investing small amounts, sometimes as low as ₹10 with the view of ensuring that users continue to invest without taking major risks affecting their lifestyle. Users, we spoke to pointed out the ease with which new-age fintech apps like Appreciate, Jar and Niyo allow them to track their expenses and ensure that they invest the change leftover from their expenditures. Zerodha, one of the most popular micro-investing apps, currently has an active user base of over six million users. So, while micro-investing apps continue to grow, their prospects for the future seem even brighter with users like Aman saying that their “Experience over the years has been great.
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