Apple AI in China: In talks with Tencent, ByteDance to roll out AI features, sources say
3 days, 10 hours ago

Apple AI in China: In talks with Tencent, ByteDance to roll out AI features, sources say

The Hindu  

Apple is in talks with Tencent and TikTok owner ByteDance about integrating their artificial intelligence models into iPhones sold in China, according to three sources familiar with the matter. ChatGPT is not available in China and the country's regulatory requirements mandate that generative AI services obtain government approval before public release, forcing Apple to seek local partners for its AI features at a time when its market share in the country is declining. Apple's discussions with Tencent and ByteDance on using their AI models are at a very early stage, said the sources, who declined to be named as the talks are not public. Apple and Baidu have reportedly been in talks about using the latter's AI model in China, but The Information this month reported the discussions faced setbacks due to technical issues, including disputes over using iPhone user data to train AI models. The absence of AI capabilities in the latest iPhones sold in China has become a major setback for Apple, as it faces declining market share in the world's biggest smartphone market due to growing competition from domestic brands including Huawei.

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History of this topic

Apple's stock at all time high, tech co back as most valuable company thanks to Apple Intelligence
6 days, 5 hours ago

Apple's stock at all time high, tech co back as most valuable company thanks to Apple Intelligence

Firstpost  

According to JPMorgan analyst Samik Chatterjee, the real AI windfall will come with the expected 2025 launch of the iPhone 17. He projects iPhone sales will rise from 230 million units this fiscal year to 251 million the following year Apple’s stock currently trades at 34 times its projected earnings over the next 12 months, making it one of the …

Huawei Mate 70 debuts: AI features take aim at Apple's dominance in China
2 weeks, 6 days ago

Huawei Mate 70 debuts: AI features take aim at Apple's dominance in China

Hindustan Times  

Chinese smartphone giant Huawei unveiled the Mate 70 series last week with artificial intelligence features designed to take on Apple, which is yet to release AI features in China. An Apple Inc. store across from a Huawei Technologies Co. flagship store in Shanghai, China, on Tuesday, Sept. 10, 2024 The Chinese HarmonyOS Next powers the new device and will have …

Building Apple products has become a side hustle for China’s biggest EV maker
3 weeks ago

Building Apple products has become a side hustle for China’s biggest EV maker

Live Mint  

Apple products say on the box “assembled in China," leaving the mystery of who did the assembling. BYD, known globally as Tesla’s most formidable EV competitor, has a second business manufacturing electronics, and it has grown to assemble more than 30% of Apple’s tablets, according to industry executives and analysts. Cook said on Chinese social media that BYD was among …

AI and semiconductors: China hits out at latest US effort to block Beijing’s access to chip technology
3 weeks ago

AI and semiconductors: China hits out at latest US effort to block Beijing’s access to chip technology

CNN  

Editor’s Note: Sign up for CNN’s Meanwhile in China newsletter which explores what you need to know about the country’s rise and how it impacts the world. Hong Kong/Washington CNN — The Chinese government has slammed America’s introduction of fresh export controls on US-made semiconductors that Washington fears Beijing could use to make the next generation of weapons and artificial …

Apple CEO Tim Cook visits China again, this time to remove hurdles blocking Apple Intelligence
3 weeks, 5 days ago

Apple CEO Tim Cook visits China again, this time to remove hurdles blocking Apple Intelligence

Firstpost  

Apple Intelligence has been facing some major regulatory hurdles in China, mainly because of the way the country handles user data, and forces companies working there to share all data with the CCP This marks Cook’s third visit to China in 2024, underscoring the importance of the region to Apple’s operations. File image Apple CEO Tim Cook is back in …

Apple’s Sales in China Are Stalling. What Will It Sacrifice to Turn Things Around?
1 month, 3 weeks ago

Apple’s Sales in China Are Stalling. What Will It Sacrifice to Turn Things Around?

Wired  

“Our objective is to move as fast as we can, obviously, because our objective is always to get features out there for everyone. We have to understand the regulatory requirements before we can commit to doing that and commit a schedule to doing that.” In this context, Apple’s decision to open up its biggest research center outside of the US …

Apple to increase its investment in China, Tim Cook says
2 months ago

Apple to increase its investment in China, Tim Cook says

China Daily  

Apple to increase its investment in China, Tim Cook says By Cheng Yu chinadaily.com.cn Updated: Oct 23, 2024 Consumers select products at an Apple store in Chengdu, Sichuan province, Feb 23, 2024. Tim Cook, CEO of Apple Inc, said the company will continue to increase investment in China and contribute to the industrial and supply chains, as he met with …

Apple breaks out of recent sales slump as it gears up to make its leap into the AI craze
4 months, 3 weeks ago

Apple breaks out of recent sales slump as it gears up to make its leap into the AI craze

Associated Press  

Apple snapped out of a prolonged sales slump during its most recent quarter as the trendsetting company prepares to launch into the artificial intelligence craze with an arsenal of new technology that’s expected to juice demand for its next iPhone. Sales of the iPhone — Apple’s marquee product — remained on a downward slope though, dipping 1% from last year …

Sales of iPhone fall to three-year low as Apple’s popularity drops in China
4 months, 3 weeks ago

Sales of iPhone fall to three-year low as Apple’s popularity drops in China

The Telegraph  

Sales of the iPhone have fallen to the lowest level for three years after Apple’s popularity dropped in China and as shoppers wait for new models. However, the company saw another sales drop in China, where it has struggled in recent months as local rival Huawei has overcome US microchip sanctions to launch new high-end phones. Overall, however, Apple’s sales …

Global smartphone market sees 6.5 per cent growth in Q2, Samsung and Apple lead: IDC Report
5 months, 1 week ago

Global smartphone market sees 6.5 per cent growth in Q2, Samsung and Apple lead: IDC Report

India TV News  

Global smartphone shipments have reportedly increased by 6.5 per cent in the second quarter of 2025, which will be driven by Samsung Electronics and Apple. Global smartphone shipment in the second quarter As per the Reuter report, it is marked as the fourth consecutive quarter of growth in global shipments, in which smartphone manufacturers are leveraging artificial intelligence to attract …

For Apple’s AI push, China is a missing piece
6 months ago

For Apple’s AI push, China is a missing piece

Live Mint  

Apple’s presentation on artificial intelligence this month offered examples of how American iPhone users could soon enjoy AI tools such as a custom emoji generator. OpenAI’s ChatGPT and other Western AI models aren’t available in China, and that is prompting Apple to look for a Chinese partner to help offer its Apple Intelligence services, said people in the industry. Apple …

Apple poised to launch its late start in the AI race with ambitions to overtake the early leaders
6 months, 1 week ago

Apple poised to launch its late start in the AI race with ambitions to overtake the early leaders

The Independent  

The latest headlines from our reporters across the US sent straight to your inbox each weekday Your briefing on the latest headlines from across the US Your briefing on the latest headlines from across the US SIGN UP I would like to be emailed about offers, events and updates from The Independent. Monday's conference “represents the most important event for …

Apple-Baidu Partnership Risks Accelerating China’s Influence Over the Future of Generative AI
7 months ago

Apple-Baidu Partnership Risks Accelerating China’s Influence Over the Future of Generative AI

The Diplomat  

Recently, Apple has been meeting with Chinese technology firms about using homegrown generative artificial intelligence tools in all new iPhones and operating systems for the Chinese market. Whether direct or indirect, such partnerships risk accelerating China’s adverse influence over the future of generative AI, which means consequences for human rights in the digital sphere. The CAC guidelines compel generative AI …

Chip coercion further undermines trust in what US says: China Daily editorial
7 months, 2 weeks ago

Chip coercion further undermines trust in what US says: China Daily editorial

China Daily  

Employees work on a chip production line of a tech company in Shishi, Fujian province. In yet another act of "economic coercion" targeting Chinese companies, the US has revoked export licenses that allowed tech giants such as Qualcomm and Intel to supply chips to Chinese telecommunications equipment company Huawei, which Washington has already put on a trade restriction "entity list" …

China's smartphone shipments reach 69.3m units in Q1
7 months, 2 weeks ago

China's smartphone shipments reach 69.3m units in Q1

China Daily  

A consumer checks out an Honor smartphone at a store in Shanghai in January. WANG GANG/FOR CHINA DAILY BEIJING - China's smartphone shipments grew by 6.5 percent year on year to 69.3 million units in the first quarter of 2024, data from a recent industry report showed. Although this growth figure was supported by a low comparison base year, it …

Apple CEO says that he wants to increase investments in Vietnam
8 months, 1 week ago

Apple CEO says that he wants to increase investments in Vietnam

Associated Press  

HANOI, Vietnam — Apple CEO Tim Cook said Tuesday that he wants to further increase investment in Vietnam a day after the company announced it would spending on suppliers in the Southeast Asian manufacturing hub. The company began looking at moving its production to countries like Vietnam, and more recently India, after shutdowns to fight COVID-19 in China repeatedly disrupted …

Samsung overtakes Apple as top smartphone maker in Q1 2024
8 months, 1 week ago

Samsung overtakes Apple as top smartphone maker in Q1 2024

The Hindu  

April 15, 2024 10:06 am | Updated 10:08 am IST Apple’s smartphone shipments took a hit by about 10% in the first quarter of 2024, according to a report published by Reuters on Monday, citing data from IDC. During the January- March period, Samsung reportedly captured 20.8% of the market share, clinching the top smartphonemaker position from Apple. In the …

Apple’s iPhone shipments fall 10% as android rivals rise: What's happening?
8 months, 1 week ago

Apple’s iPhone shipments fall 10% as android rivals rise: What's happening?

Hindustan Times  

Apple Inc.’s iPhone shipments were down nearly 10% in the first quarter of the year, losing ground as the broader smartphone industry rebounded, according to market tracker IDC. Apple iPhones are seen inside India's first Apple retail store during a media preview, a day ahead of its launch in Mumbai, India. The Cupertino, California-based company has struggled to sustain sales …

Apple tumbling in China, iPhone shipments in February fell by about one-third from a year ago
8 months, 3 weeks ago

Apple tumbling in China, iPhone shipments in February fell by about one-third from a year ago

Firstpost  

Apple’s sales in China continue to slide. Apple’s iPhone shipments in China, plummeting by approximately one-third compared to the previous year. In January of 2024, Apple saw a 39 per cent year-on-year decrease Apple’s fortune continues to be on precarious ground in China. Official state data released on Tuesday indicates a significant decline in Apple’s iPhone shipments in China, plummeting …

Apple held talks with China’s Baidu over AI for its devices
9 months ago

Apple held talks with China’s Baidu over AI for its devices

Live Mint  

SINGAPORE—Apple has held preliminary talks with Baidu about using the Chinese company’s generative artificial-intelligence technology in its devices in China, the latest example of the iPhone maker’s efforts to widen its AI capabilities. Apple rival Samsung’s newest Galaxy smartphone uses Gemini outside of China and Baidu’s Ernie in China to power some AI features. China is Apple’s biggest overseas market, …

Apple to expand in China with new research labs
9 months, 1 week ago

Apple to expand in China with new research labs

China Daily  

Consumers select products at an Apple store in Chengdu, Sichuan province, Feb 23, 2024. Apple Inc said on Tuesday that it is expanding in China with new applied research labs, in its latest move to tap into the country's manufacturing and research and development prowess to produce the best products. Isabel Ge Mahe, vice-president and managing director of Apple Greater …

Exec: Apple Inc to expand R&D presence
9 months, 1 week ago

Exec: Apple Inc to expand R&D presence

China Daily  

Consumers select products at an Apple store in Chengdu, Sichuan province, Feb 23, 2024. Apple Inc is expanding in China with new applied research labs, in a fresh move to tap into the country's manufacturing and research and development prowess to make the best products, a senior executive of the company said on Tuesday. Experts said China remains a magnet …

Apple China iPhone sales plunge 24% as Huawei's popularity surges
9 months, 2 weeks ago

Apple China iPhone sales plunge 24% as Huawei's popularity surges

The Hindu  

Apple's iPhone sales in China fell 24% year-on-year in the first six weeks of 2024, according to research firm Counterpoint, as the U.S. company faced increased competition from domestic rivals such as Huawei. The U.S. tech giant's chief competitor in China in premium smartphones, Huawei, saw unit sales rise by 64% in the period, according to the report. Apple "faced …

Apple's China sales tumble highlights waning clout as local brands gain
10 months, 3 weeks ago

Apple's China sales tumble highlights waning clout as local brands gain

The Hindu  

Apple's weak China sales performance may have shocked investors, but customers and analysts have been noting the rising challenges the company faces in its third-largest market. Intensifying competition from domestic rivals, coupled with longer upgrade cycles as consumers spend more cautiously amid an economic slowdown, have stunted Apple's China growth, with sales there nosediving by 13% in the quarter ending …

Apple China sales lag overshadows quarterly profit, revenue beats
10 months, 3 weeks ago

Apple China sales lag overshadows quarterly profit, revenue beats

Live Mint  

Apple on Thursday reported China sales that missed Wall Street targets, overshadowing overall sales and profit that beat analysts' targets, powered by iPhone growth. Wall Street had been targeting just under $96 billion in sales, a small year-over-year rise, according to LSEG data, compared with Apple's forecast of roughly $90 billion, which is $5 billion below last year's figure. Apple …

Apple Pips Samsung For The First Time To Dominate Global Smartphone Shipments In 2023
11 months ago

Apple Pips Samsung For The First Time To Dominate Global Smartphone Shipments In 2023

ABP News  

In 2010, a company other than Samsung last held the top position in the global smartphone market. This significant change is fueled by Apple's all-time high market share a first time at the top, says a report by International Data Corporation. According to preliminary data from IDC's Worldwide Quarterly Mobile Phone Tracker, 2023 witnessed a 3.2 per cent year-over-year decline …

Apple vs Samsung: iPhone maker overtakes South Korean giant as world's largest smartphone maker
11 months ago

Apple vs Samsung: iPhone maker overtakes South Korean giant as world's largest smartphone maker

Firstpost  

In a historic shift, Apple’s iPhone outpaced Samsung’s smartphones to clinch the title of the world’s best-selling smartphone in 2023, marking the first time the South Korean tech giant has surrendered the top position since 2010. Meanwhile, Samsung experienced a 13.6 per cent decline in smartphone shipments, totalling 226.6 million units and securing a market share of 19.4 per cent, …

Apple offers discounts as market heats up
11 months ago

Apple offers discounts as market heats up

China Daily  

By CHENG YU | China Daily | Updated: 2024-01-17 09:21 A view of Apple Inc's flagship store in Hangzhou, Zhejiang province. It's for the first time in years that Apple is offering a discount at the beginning of a year," said Guo Tianxiang, senior analyst from market consultancy IDC China. Ivan Lam, senior analyst at market consultancy Counterpoint Research, wrote …

What breakthrough method have Chinese authorities developed to monitor AirDrop?
11 months, 1 week ago

What breakthrough method have Chinese authorities developed to monitor AirDrop?

India TV News  

Apple's New Challenge in China: In a recent development, it's been reported that a government-backed organisation in China has found a way to detect people using Apple's AirDrop feature. Considered a "technological breakthrough," this method aligns with China's efforts to control the content it deems undesirable, adding a layer of uncertainty to Apple's operations in a country where the company …

Big Trouble: iPhone Sales in China Continue To Fall Putting Apple Under Pressure
11 months, 2 weeks ago

Big Trouble: iPhone Sales in China Continue To Fall Putting Apple Under Pressure

News 18  

BEIJING: Apple's iPhone sales in China dropped by 30% in the first week of 2024, Jefferies analysts said in a note, adding to signs of growing competitive pressures from domestic rivals such as Huawei for the U.S. tech giant. The decline in Apple's sales was the primary catalyst for an overall double-digit drop in China smartphone shipments for the first …

Apple’s manufacturer Luxshare moves investment to Vietnam instead of India: Here’s why
1 year, 1 month ago

Apple’s manufacturer Luxshare moves investment to Vietnam instead of India: Here’s why

Live Mint  

Apple’s one of the biggest Chinese component manufacturers, Luxshare, has reportedly decided to invest in Vietnam instead of India, citing the political tensions between the two countries. According to a report by Business Standard, after three years, Luxshare’s move to make investments in Vietnam is a result of many failed attempts to expand its operations in India. On 16 August, …

China iPhone sales strong, Apple tells investors as Huawei threat looms
1 year, 1 month ago

China iPhone sales strong, Apple tells investors as Huawei threat looms

The Hindu  

Apple said on Thursday that demand for its iPhones in China was strong, trying to reassure investors who are worried it is losing ground to a newly resurgent Huawei Technologies and other local smartphone makers. Research firm Canalys estimated that overall smartphone sales in China fell 3% in July-September from a year earlier as consumers bought fewer smartphones as an …

China bets big on its AI computing power in race against US, hopes to increase capacity by 50%
1 year, 2 months ago

China bets big on its AI computing power in race against US, hopes to increase capacity by 50%

Firstpost  

China believes that in a couple of years, its tech sector will be proficient enough to create supercomputers that will be at least 30% to a healthy 50% increase in computing capacities, and out perform US-based supercomputers Chinese authorities unveiled a strategic initiative on Monday with the goal of increasing the nation’s total computing capacity by over 50 per cent …

Ahead of iPhone 15 launch, Apple copes with China challenge
1 year, 3 months ago

Ahead of iPhone 15 launch, Apple copes with China challenge

Hindustan Times  

Apple on Tuesday is expected to unveil a new iPhone 15 lineup as questions about market access in China and competition hang over the world's most valuable listed company. Apple will also have to grapple with competition from Huawei Technologies, which was its top rival in China's premium smartphone market until U.S. export controls ruined Huawei's phone business in 2019. …

Top Tech News Today August 30 iPhone 15 Production Issues Resolve Kuo Meta Pulls Over 7,500 Chinese Accounts Xiaomi Quarterly Revenue Falls
1 year, 3 months ago

Top Tech News Today August 30 iPhone 15 Production Issues Resolve Kuo Meta Pulls Over 7,500 Chinese Accounts Xiaomi Quarterly Revenue Falls

ABP News  

iPhone 15 Production Issues Resolved Ahead Of September Launch Famed Apple analyst Ming Chio-Kuo of TF International Securities has said that production issues for the non-pro iPhone 15 and 15 Plus have been resolved, a day after Apple sent media invites for the September 12 "Wonderlust" event. While the pricier iPhone 15 Pro models are said to come with a …

Apple marks 30 years of innovation in China
1 year, 4 months ago

Apple marks 30 years of innovation in China

China Daily  

Consumers select products at an Apple store on Nanjing Road Walkway in Shanghai in December. WANG GANG/FOR CHINA DAILY Apple Inc will beef up cooperation with Chinese suppliers to help promote the intelligent transformation of manufacturing, as the US tech company celebrates its 30 years of community, education, and innovation in China. Isabel Ge Mahe, vice-president and managing director of …

iPhone sales slow down: Apple to see sharpest fall in revenue since 2016 as analysts stress on AI to boost growth
1 year, 4 months ago

iPhone sales slow down: Apple to see sharpest fall in revenue since 2016 as analysts stress on AI to boost growth

Live Mint  

Apple is expected to see decline in iPhone sales due to cautious consumer behaviour and anticipation of new model. Apple is expected to witness a decline in iPhone sales during the April-June quarter, attributed to cautious consumer behaviour in a slow economy as the launch of a new model is anticipated. {{^adFree}} {{/adFree}} Apple, the world's most valuable company, is …

Apple opens store on China's WeChat platform
1 year, 5 months ago

Apple opens store on China's WeChat platform

The Hindu  

Tencent's WeChat said on Tuesday that iPhone maker Apple had opened a store on its social media platform, marking an expansion of the U.S. firm's retail channels in the world's second largest economy. The announcement by WeChat, China's dominant messaging app which also provides e-commerce, livestreaming, and payment services, said users would be able to buy Apple products including iPhones, …

Apple’s ‘Dil Maange More’: Wants to increase global iPhone production in India to 18% by 2025
1 year, 6 months ago

Apple’s ‘Dil Maange More’: Wants to increase global iPhone production in India to 18% by 2025

Firstpost  

It seems that Apple wants to place some big bets on its Indian factories, and the local, Indian companies that it has partnered up with. The tech giant wants to increase India’s share in the global production of iPhones from 7% to 18% by 2025 Apple is really pushing to increase its organic presence in India. Apple recognises India’s emerging …

China tells tech manufacturers to stop using Micron chips, stepping up feud with United States
1 year, 7 months ago

China tells tech manufacturers to stop using Micron chips, stepping up feud with United States

The Hindu  

Stepping up a feud with Washington over technology and security, China's government on Sunday told users of computer equipment deemed sensitive to stop buying products from the biggest U.S. memory chipmaker, Micron Technology Inc. Micron products have unspecified “serious network security risks” that pose hazards to China’s information infrastructure and affect national security, the Cyberspace Administration of China said on …

Apple’s chief rival has a cautionary tale for India
1 year, 8 months ago

Apple’s chief rival has a cautionary tale for India

Live Mint  

In July 2008, Apple Inc. opened its first retail store in China, marking the start of a meteoric rise in the country. Over the past year through March 31, Apple’s sales in the country climbed around 50% to almost $6 billion, Bloomberg News reported Monday, citing a person familiar with the matter. While local manufacturing avoids import taxes imposed by …

Apple ramps up iPhone production in India to $7 billion in strategic shift from China
1 year, 8 months ago

Apple ramps up iPhone production in India to $7 billion in strategic shift from China

India TV News  

Apple Inc. increased its iPhone production in India over the previous fiscal year, exceeding the $7 billion milestone and tripling its output in the country. The American business currently manufactures approximately 7% of its iPhones in India through increasing partnerships with companies like Foxconn Technology Group and Pegatron Corp. India produced an estimated 1% of the world's iPhones in 2021 …

Tech companies continue to abandon China. Here’s why its good news for India, Mexico and Vietnam
1 year, 8 months ago

Tech companies continue to abandon China. Here’s why its good news for India, Mexico and Vietnam

Firstpost  

Tech companies across the world have come to realise that the business model of production in China and exporting abroad can be a precarious and unsustainable proposition. Also read: Apple continues to ditch China: Foxconn leases new site in Vietnam for new Apple factory Apple’s China +1 policy is being adopted everywhere Apple, one of the biggest tech companies operating …

China wants AI to rival ChatGPT. Censorship makes that tricky
1 year, 9 months ago

China wants AI to rival ChatGPT. Censorship makes that tricky

Al Jazeera  

Chinese firms including Baidu and Alibaba are racing to roll out versions of the chatbots taking the tech world by storm. China’s Ministry of Science and Technology said last week it would push for the integration of AI across Chinese industry, while cities including Beijing have also announced plans to back developers. “The most general-purpose technology we have, artificial intelligence, …

China’s smartphone sales plunge to lowest level in a decade: Report
1 year, 10 months ago

China’s smartphone sales plunge to lowest level in a decade: Report

The Hindu  

China’s smartphone sales declined 14% y-o-y in 2022 to reach their lowest level in a decade, according to Counterpoint Research’s Market Pulse Service. In Q4 2022, China’s smartphone sales declined 15% y-o-y. The research firm analysed that since the spring of 2022, many cities in China, were being subjected to COVID-19 restrictions, which negatively impacted consumer sentiment and further delayed …

Apple targets raising India production share to up to 25%: Goyal
1 year, 11 months ago

Apple targets raising India production share to up to 25%: Goyal

The Hindu  

Apple Inc. wants India to account for up to 25% of its production from about 5%-7% now, the trade Minister told a conference on Monday, as the iPhone maker continues to move its manufacturing away from China. "Apple, another success story," Piyush Goyal said, pitching India as a competitive manufacturing destination. Cupertino, California-based Apple has bet big on India since …

Apple made China the backbone of its iPhone assembly. Shifting away could take years
2 years ago

Apple made China the backbone of its iPhone assembly. Shifting away could take years

CNN  

CNN — In early November, weeks before the peak holiday shopping season was about to kick off, Apple issued an unusual warning: customers would have to wait longer for the new iPhone 14 Pro models. In an investor note earlier this week, one analyst at Wedbush Securities estimated it would take Apple until at least 2025 or 2026 to move …

Foxconn says it’s restoring production at the world’s largest iPhone factory
2 years ago

Foxconn says it’s restoring production at the world’s largest iPhone factory

CNN  

Hong Kong CNN Business — Apple supplier Foxconn says it is “gradually” restoring production capacity at its sprawling campus in central China, which has been hit by Covid-19 restrictions and worker protests since October. The ongoing supply disruptions at Foxconn’s campus in the city of Zhengzhou were costing Apple roughly $1 billion a week in lost iPhone sales, Daniel Ives, …

Apple has no easy road out of China
2 years ago

Apple has no easy road out of China

Live Mint  

Apple Inc.’s short-term problems depend on the patience of its most lucrative iPhone buyers. Apple has been selling Pro versions of each year’s iPhone family for the past three years, using enhancements such as a more powerful camera and premium materials to command a higher price point for Pro devices compared with each year’s mainline release. That gap is even …

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