Generative AI: Will it change the way we use apps?

After pushing generative AI into their search engines and browsers, Google and Microsoft are now adding them to consumer products like Outlook, Bing, Edge, Gmail, Docs and more. While Microsoft has already added bots to its Bing search engine and Edge browser, based on AI research firm OpenAI’s GPT-4 model, Google is expected to add a bot called Bard to its flagship search engine. Since Google and Microsoft are also among the biggest cloud service providers in the world, this means more firms will be able to use these services in order to produce generative AI-based products. But that’s because Google’s generative AI products are being tested with limited users, while Microsoft has done larger scale rollouts.