Threads Is Not an Automatic Win for Meta

This article is from Big Technology, a newsletter by Alex Kantrowitz. Opportunity: Use the Reels Algorithm to Build a Better Twitter When Meta copied TikTok, it put a ton of resources into its Reels product and algorithm. Meta’s algorithmic feed may work well on a Twitterlike platform, where new and casual users never saw the appeal of building follow graphs from scratch. Now, with Threads, Meta is creating another app for public content consumption, diluting the appeal of its core apps as it wages war on TikTok. Opportunity: Tap the Ex-Twitter Talent Pool Elon Musk laid off about 80 percent of Twitter’s workforce, and, by one estimate, nearly 15 percent of its early exits already work at Meta.