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With muted reception to event films on OTT platforms, release of Salman Khan's Radhe is a high-profile litmus test
FirstpostThe argument can be made that event films like Laxmii and Coolie No. When cinemas in Mumbai and Delhi briefly opened their doors before the devastating second wave, starry mainstream titles like Mumbai Saga and Saina failed to convince wary citizens – as opposed to audiences – that they were worth a tricky trip to the hall. Even Roohi, a Stree-style horror comedy marketed as Bollywood’s “magic of big screen” return in March, soon found itself being cringe-watched on Netflix despite a modest new-normal box-office haul. Which means that even the untouchable big-screen epics like Sooryavanshi and 83 – whose theatrical runs have been indefinitely postponed in pursuit of traditional revenue models – might be forced to consider an OTT premiere instead. Radhe: Your Most Wanted Bhai is expected to pave the way for fragile co-existence – it will have a multi-format release on 13 May, slated to show simultaneously in theatres, premium-video-on-demand on ZeePlex, and Direct-To-Home services like Tata Sky.
History of this topic
Farah Khan: Big fat Bollywood entertainers will get people back into theatres
Hindustan Times)
'A Salman Khan movie is like a festival, it distracts audience from reality for 2 hours': Radhe star Jackie Shroff
Firstpost
Rajkummar Rao: I am getting offers from the West now
Hindustan TimesDiscover Related
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