Eyes on ‘elevation strategy’ progress as Frasers reveals latest trading
The IndependentFor free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Frasers Group is set to shed more light on the progress of its continued “elevation strategy” and consumer sentiment when it updates investors next week. The firm has also highlighted progress through stronger partnerships with brands such as Nike, which has been a key part in the “elevation strategy” led by chief executive Michael Murray. Aarin Chiekrie, equity analyst at Hargreaves Lansdown, said: “Early signs from a couple of recently built flagship stores look promising, but they don’t contribute enough to group performance yet to really move the dial. Frasers also said on Thursday it would withdraw from its deal to buy German sports retail chain Sportscheck after the brand’s owner Signa collapsed into administration, with Frasers now seeking to secure the brand’s assets in a better deal during the insolvency process.