Italy bullish on China's market at winter sports expo
China DailyThe World Winter Sports Expo 2021 was recently held at the China National Convention Center and Shougang Industrial Park. The World Winter Sports Expo 2021 was recently held at the China National Convention Center and Shougang Industrial Park, with over 500 brand exhibitors from about 20 countries and regions showcasing their rich resources in winter sports. Italy, which will host the Winter Olympics in 2026 after previous turns in 1956 and 2006, was invited to serve as the expo's honored guest country, and has displayed booths from the Italian National Tourist Board as well as Italian corporations in the winter sports industry. Gianpaolo Bruno, director of the Beijing Office of the Italian Trade Agency, said the agency is very optimistic about the potential of the Chinese ice and snow market after the 2022 Winter Olympics in Beijing.