Ruchira Gupta | Why Trump won, Dems lost: Churches played crucial role
Deccan ChronicleIt all started with my Uber driver in New Hampshire. While Kamala Harris and the Democratic Party relied on the mainstream media and social platforms to convey messages, Trump’s campaign tapped directly into the vast, powerful influence of independent Evangelical mega-churches. Trump’s team embedded messages about the wall, food prices, family, and national security directly into sermons, community groups, and gatherings, creating a network of messaging that felt deeply personal, rooted in trust and shared faith. In the absence of a local trusted leader explaining Harris’ support for social justice, reproductive rights, and equity, they felt her concerns about fascism or authoritarianism as overblown, out-of-touch elite worries. While, Harris’ unwavering stance on abortion did help mobilise a significant base of younger women, pastors in many of these churches presented abortion as an attack on family values and even on the country itself.
Discover Related
)
)
)
