Crisis or opportunity: traditional automakers in EV race
China DailyA BYD vehicle on display during an expo in Paris, France. Delving into the changing global auto industry landscape, the article analyzes the challenges facing established automakers like Toyota and the advantages of emerging players, and provides insights into the future development of the industry. Toyota, the reigning champion of gasoline vehicles, has actively downplayed EVs and even hindered the Japanese government's efforts to introduce EV policies, all in an effort to maintain its stronghold in the local market. Three revolutions in EV industry In 2010, Zhou Muzhi, a professor at Tokyo Keizai University, pointed out the challenges Toyota faced in developing EVs in his article "Toyota's True Crisis" published in Xinhua News Agency's Global magazine. Auto industry entering 'Moore's Law era' According to the "Global Electric Vehicle Outlook" report released by the International Energy Agency in April 2023, global EV sales will exceed 40 million units by 2030, and EV sales share will surpass 30 percent.