‘Today At Apple’ launches in India. How does it work?
A month after Apple India launched its official online store, ‘Today At Apple’ is set to make its way into the brand’s consumer market, just in time for the iPhone 12 series’ entry into the Indian market. That said, the company launched a digital version of these sessions called ‘Today at Apple @ Home.’ In line with the ‘Today At Apple’ diversity, one can also look forward to free educational programming through seasonal sessions like Apple Camp, Made In LDN, and International Day of the Girl. In the past, international collaborations for ‘Today At Apple’ have also come from Billie Eilish, K-Pop boy-band NCT, Khalid, Alicia Keys, architecture firm Foster & Partners, photographer Christopher Anderson, Taylor Swift, and more. This time of physical distancing, sees many virtual collaborations with renowned creatives from the local market; Apple India’s set of artistes for the ‘Illuminating Creativity Series’ include distinguished photographers Siddhartha Joshi, Avani Rai, Anurag Banerjee, Prarthna Singh and Hashim Badani. Apple India’s ‘Today at Apple @ Home: Illuminating Creativity Series’ will run from October 17 till November 29; session sign-ups at https://apple.co/illuminatingcreativity.
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