Heat on TV reality shows as music labels seek pound of flesh
Live MintNew Delhi: Music labels are pressing television broadcasters for fatter fees to use film songs in music and dance-based reality shows after witnessing increased revenues from digital platforms. “Labels are increasingly making a lot of money on the digital side; so, it is common to flex muscles where they don’t think they’re getting real value,” Gandhi said, agreeing broadcasters see reality programming as a high-cost, high-risk business with little return. When it comes to TV shows centred around music, broadcasters will typically get into a licensing deal with music labels, said Vinay Guwalani, director of label and artist solutions, Believe India and South Asia. Reality shows that centre around the use of pre-recorded music will definitely be affected, given that they passively use existing music to run in their shows, said Vinod Kunj, founder and chief creative officer, Thought Blurb Communications, an advertising and design agency.
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