Housing.com to invest ₹35 crore in next 4 months on branding
Live MintNew Delhi: News Corp-backed Housing.com will invest $5 million by March next year on branding and promotion as it seeks to increase customer base on its platform, a top company official said. In January 2017, Singapore-based Elara Technologies, which owns PropTiger.com and Makaan.com, acquired Housing.com—a start-up founded in 2012 by around dozen IIT graduates—in a major consolidation in the Indian online real estate business. “The Housing brand has always been very popular and we believe that this is the right time for us to launch a fresh brand campaign to further build recall and affinity for the brand,” said Dhruv Agarwala, who is CEO of all the three brands—PropTiger, Housing and Makaan. “We will be spending about $5 million over the next four months in this brand campaign,” Agarwala told PTI.
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