Global T20 leagues yearn for an Indian connect
Hindustan TimesMumbai: Indian cricket is both a strategic asset and weakness for the global game. SA20 league That explains Cricket South Africa naming Dinesh Karthik as SA20 Ambassador ‘to help strengthen the league’s global fan base and reinforce brand awareness across key strategic markets in India and the United Kingdom’. Cricket Australia’s Big Bash made a similar attempt in 2022 by signing former India U19 captain Unmukt Chand, who now plays his cricket in USA. Last year, BBL had roped in services of India’s two old broadcast hands – Ravi Shastri and Harsha Bhogle for a few matches. Even that’s an improvement from last year, when the final was played with severely depleted squad strength as many marquee players rushed away to honour ILT20 contracts.