Greggs boss ‘going vegan’ after watching Netflix documentary about damage done by meat

Get the free Morning Headlines email for news from our reporters across the world Sign up to our free Morning Headlines email Sign up to our free Morning Headlines email SIGN UP I would like to be emailed about offers, events and updates from The Independent. Mr Whiteside, who has headed up the UK’s largest bakery chain since 2013, said he had recently been convinced to forego sausage rolls in favour of their new vegan counterpart after watching The Gamechangers. It would be okay if I had time to cook, but I don’t, so I have to have things that are quick and easy.” The bakery’s launch of a vegan sausage roll in January stole headlines and even sparked conspiracy theories as one website claimed chief antagonist Piers Morgan had shared the same PR company as the bakery chain, with their public spat dominating the UK’s public discourse for days. Mr Whiteside added: “We’ve got the award-winning vegan wrap which I have quite frequently, and the vegan sausage roll which I’ll have about once a week, and now we have the sweet choice with the vegan sweet mince pie.” Mr Whiteside is far from alone in his reaction to the documentary, with many on social media sharing their efforts to pursue a plant-based diet. There has been speculation that the steak bake could be next, after Greggs' social media team asked customers on World Vegan Day, earlier this month: “What should we vegan next?” But a Greggs spokesperson told The Independent there was no way it would be in stores by Christmas, pointing out the vegan sausage roll took roughly two years to create.