YouTube's new growth strategy: Mobile, mobile, mobile
9 years, 8 months ago

YouTube's new growth strategy: Mobile, mobile, mobile

Firstpost  

Google-owned YouTube is seeing accelerating growth despite competition from Facebook and others in video, YouTube chief executive Susan Wojcicki said Monday. Wojcicki said she is pleased with the growth in people watching videos on the service, and that YouTube still stands apart even though Facebook claims to have more video views. “Our watch time year on year is growing over 50 percent…It is still accelerating.” Wojcicki said there is also a qualitative difference between watching video on Facebook compared with YouTube. Additionally, she said for many young audiences, the top stars “come from YouTube, they don’t come from Hollywood.” Wojcicki declined to comment on YouTube revenues – the subject of much speculation among analysts – but said “we are seeing really good growth.” Mobile, mobile and mobile Asked about her three top priorities, she said they were “mobile, mobile and mobile,” and said the company was working to make the experience better for people watching on smartphones and tablets.

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History of this topic

YouTube may soon get a massive upgrade to look and work more like Netflix
3 weeks, 1 day ago

YouTube may soon get a massive upgrade to look and work more like Netflix

India Today  

The OG video-streaming app, YouTube, is reportedly getting a major upgrade. A few years ago, YouTube introduced Primetime Channels, a feature allowing users to subscribe to services like Max and Paramount Plus directly through the platform. While Amazon’s Prime Video aggressively promotes its add-on subscriptions throughout its interface, YouTube has taken a much more subtle approach, requiring users to actively …

YouTube at 20: The video platform transformed screen entertainment. Now it could change a lot more
1 month, 1 week ago

YouTube at 20: The video platform transformed screen entertainment. Now it could change a lot more

Salon  

The Peabody Awards recognized YouTube in 2008, a little over three years after Chad Hurley, Steve Chen, and Jawed Karim launched it on Feb. 14, 2005. I remember this because I was on the board that debated whether it was too early to award a website that, as former NBC anchor Brian Williams put it at that year’s Peabody ceremony, …

Apple’s awaited public betas roll out, and saluting YouTube Music’s tenacity
8 months, 1 week ago

Apple’s awaited public betas roll out, and saluting YouTube Music’s tenacity

Hindustan Times  

Every time you shop online, watch a TV series, live stream a cricket match, play an online game or pull a document from cloud storage, what do you think happens? Nvidia’s GB200 Grace Blackwell superchip, Microsoft’s Azure Maia 100 and Cobalt 100 chips, Amazon’s second-generation Trainium and Meta’s MTIA, will become the basis of the next generation data centres. I …

YouTube CEO reveals bigger plan for company's growth, it involves taking over all your screens
9 months, 3 weeks ago

YouTube CEO reveals bigger plan for company's growth, it involves taking over all your screens

India Today  

YouTube is currently the most popular streaming platform, reportedly garnering more views than other OTT platforms. Other than making YouTube a one-stop shop for all video content and making it accessible on any device users use, Mohan’s plan also includes expanding the roles of creators. The platform's subscription services, including YouTube Premium and YouTube TV, have been significant revenue drivers, …

YouTube adds new channel pages on its TV app for creators
1 year, 1 month ago

YouTube adds new channel pages on its TV app for creators

India TV News  

YouTube, a Google-owned platform for video streaming has unveiled a new look for creators' channels on its TV app, intending to improve the user experience and make content more accessible on the big screen. YouTube said that in its video announcing changes to creators' pages, the update focuses on offering a more immersive layout and easier access to Subscribe. The …

YouTube's Music and Premium services reach 100 million users
1 year, 1 month ago

YouTube's Music and Premium services reach 100 million users

India TV News  

YouTube's Music and Premium services reach 100 million users YouTube has achieved a significant global following and gained recognition in the music industry by enhancing user experience. YouTube Music and Premium Achieves 100 Million Subscribers: YouTube, owned by Google, has reached a significant milestone with over 100 million subscribers for its Music and Premium services globally, as of January this …

YouTube completes 15 years in India, optimistic about new AI tools for next phase of growth
1 year, 7 months ago

YouTube completes 15 years in India, optimistic about new AI tools for next phase of growth

The Hindu  

YouTube has over 80 million premium users across the world, said YouTube India on Wednesday to The Hindu as it completes fifteen years of operations in India. “Since 2008, driven by creation tools and increasing preference for personalized viewing, India’s creative entrepreneurs have explored and conquered new frontiers,” said YouTube India. YouTube India stressed upon new AI tools that are …

YouTube Neal Mohan Promises More Ways To Help Creators Make Money In First Letter Since Becoming CEO
2 years ago

YouTube Neal Mohan Promises More Ways To Help Creators Make Money In First Letter Since Becoming CEO

ABP News  

Neal Mohan, who became the CEO of YouTube last month, penned his first letter for users and creators since assuming office. Lauding the efforts by creators in driving traffic on the platform, Mohan promised to offer more ways for them to make money on YouTube, along with outlining the path ahead for the Google-owned streaming platform. Creator feedback is a …

YouTube CEO Susan Wojcicki Steps Down, Indian-American Neal Mohan To Take Charge
2 years, 1 month ago

YouTube CEO Susan Wojcicki Steps Down, Indian-American Neal Mohan To Take Charge

News 18  

-YouTube Chief Executive and one of the first Google employees, Susan Wojcicki, is stepping down from her role in the tech giant that started in her garage 25 years ago, she said in a personal update posted on the video-sharing platform on Thursday. The change of guard comes as YouTube is vying for viewing time with popular short-form video app …

YouTube Shorts Now Gets 50 Billion Views Daily: Alphabet CEO Sundar Pichai
2 years, 1 month ago

YouTube Shorts Now Gets 50 Billion Views Daily: Alphabet CEO Sundar Pichai

News 18  

YouTube Shorts, Google’s answer to TikTok, is now averaging over 50 billion daily views, up from 30 billion that was last reported, Alphabet and Google CEO Sundar Pichai has announced. Together with our YouTube Primetime channel subscriptions and YouTube TV, we have good momentum here,” Pichai said during the analysts’ call late on Thursday. In December, the National Football League …

Google’s ad sales take a beating, a bad sign for wider economy
2 years, 5 months ago

Google’s ad sales take a beating, a bad sign for wider economy

LA Times  

What’s happening at Google? Above, at the company’s campus in Mountain View, Calif. Summertime revenue growth at Google’s corporate parent slipped to its slowest pace since the pandemic jarred the economy more than two years ago, with advertisers clamping down on spending and bracing for a potential recession. YouTube sales were down: quarterly ad sales decreased 2% from a year …

YouTube expands audio and podcast advertising for brands
2 years, 5 months ago

YouTube expands audio and podcast advertising for brands

The Hindu  

Alphabet Inc.'s YouTube will expand ways for advertisers to reach music and podcast listeners and viewers on connected televisions, the company said on Monday. That has led advertisers to become "laser-focused" on the types of marketing that will reach new customers and drive product sales, said Debbie Weinstein, vice president of global advertiser solutions for Google and YouTube, in an …

YouTube: India's go-to place for news and entertainment
2 years, 5 months ago

YouTube: India's go-to place for news and entertainment

The Hindu  

Published : Oct 06, 2022 09:40 IST The YouTube era is here, and it is changing the way people access news, obtain knowledge, learn skills, and most importantly, get entertained. The video-sharing platform has been the biggest beneficiary of India's mobile revolution, growing from 122 million users in 2017 to an estimated 567 million in 2022. The Indian top 10 …

YouTube's creator ecosystem contributes Rs 6,800 crore to Indian economy in 2020: Report
3 years ago

YouTube's creator ecosystem contributes Rs 6,800 crore to Indian economy in 2020: Report

India TV News  

Highlights YouTube’s creator ecosystem generated considerable economic to the Indian economy in 2020 A creator's presence can help them get a global fanbase, and explore multiple revenue streams The social media users have grown leaps and bounds, and the content creator ecosystem has thrived. A report by Oxford Economics, an independent consulting firm, said that YouTube’s creator ecosystem generated considerable …

Google’s Q1 ad sales surge 32%, Alphabet profit doubles
3 years, 10 months ago

Google’s Q1 ad sales surge 32%, Alphabet profit doubles

Associated Press  

SAN RAMON, Calif. — Google’s digital advertising network has shifted back into high gear, with its corporate parent reporting profit that more than doubled after an unprecedented setback during the early stages of the pandemic. “It’s too early to say how durable this consumer behavior will be as economies recover and restrictions on mobility are lifted,” said Ruth Porat, chief …

YouTube has gone from Hollywood pariah to partner. Meet the executive who led the change
4 years, 2 months ago

YouTube has gone from Hollywood pariah to partner. Meet the executive who led the change

LA Times  

When Kelly Merryman arrived at YouTube six years ago, the dust had just cleared on a contentious $1-billion lawsuit with Viacom that had dragged on for years. “There was more trust that needed to be built,” said Merryman, YouTube’s vice president of content partnerships. bringing the creativity of an executive who understands what it is we’re trying to create.” Partnerships …

YouTube to push more ads as video streaming increases amid COVID-19 lockdown
4 years, 10 months ago

YouTube to push more ads as video streaming increases amid COVID-19 lockdown

India TV News  

There's been an 800 per cent increase globally in the number of people watching ad-supported and purchased movies on the Google-owned YouTube, with 125 per cent jump in TV shows and 250 per cent growth in live content. While overall watch time has jumped 80 per cent in social distancing times, YouTube is seeing different user behaviour when people engage …

Worried about YouTube policies, creators look for new ways to bring in money
5 years, 8 months ago

Worried about YouTube policies, creators look for new ways to bring in money

CNN  

Anaheim, California CNN Business — Samery Moras is a 27-year-old six-time Taekwondo US National Champion. While Moras earns money from YouTube via the ads running on her channels, she also has an online store with phone cases, sweatshirts and tank tops emblazoned with her motivational phrase “Fear Less.” She sells e-courses about Taekwondo through a service called Thinkific and runs …

T-Series replaces PewDiePie as world's most popular YouTube channel, but only for eight minutes
6 years, 1 month ago

T-Series replaces PewDiePie as world's most popular YouTube channel, but only for eight minutes

The Independent  

Sign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy The world's most popular YouTube channel has changed hands for the first time …

YouTube believes it has become a daily habit for Indians, Rewind 2018 shows big growth in local content
6 years, 3 months ago

YouTube believes it has become a daily habit for Indians, Rewind 2018 shows big growth in local content

India Today  

As more people come online in India, and use the higher speed 4G networks, YouTube is benefiting. The company has revealed several unique trends today as it releases the Rewind 2018 report, highlighting how people in India are watching videos that are in local languages, and even in smaller cities and towns YouTube has become a popular app. In fact, …

The Challenge of Making YouTube a Better Place
55 years, 2 months ago

The Challenge of Making YouTube a Better Place

Wired  

Susan Wojcicki has a difficult job. But the company she helms is very different than the YouTube that launched in 2005, when the mission was “Broadcast Yourself.” In recent years, and particularly since the 2016 election in the US, the service has found itself teeming with trolls and bad information. “It’s really valuable, but we have to marry that with …

YouTube to offer cash to top creators if they use and promote new features
6 years, 7 months ago

YouTube to offer cash to top creators if they use and promote new features

Firstpost  

YouTube really wants to prove to its creators that it’s more than just an advertising business. We don’t know what happened to that, but YouTube really wants to prove to its top content creators that it’s more than just an advertising business. According to a report by Bloomberg, YouTube is now paying its ’talent’ loads of ‘cash’ to use and …

YouTube streams 180 million hours of content to televisions every day
6 years, 8 months ago

YouTube streams 180 million hours of content to televisions every day

Firstpost  

Every day, over 60 million users click into or engage with YouTube Community posts. Over 1.9 billion users are logging into Google-owned YouTube each month and on average, users now watch over 180 million hours of YouTube on TV screens every day, YouTube CEO Susan Wojcicki has said. With the increasing penetration of smartphones, data becoming affordable and ever-growing availability …

YouTube has 1.8 billion monthly views from registered users, which is a clear indicator of our toxic dependence on social media
6 years, 10 months ago

YouTube has 1.8 billion monthly views from registered users, which is a clear indicator of our toxic dependence on social media

Firstpost  

It is strange how even though problems with social media channels such as YouTube and Facebook are many, our toxic dependence on them remains ever strong. Google-owned YouTube ’s CEO Susan Wojcicki announced that the video platform has 1.8 billion registered users viewing the channel every month. According to The Verge major milestones for YouTube were when it struck 41 …

WHAT HAS YOUTUBE DONE TO IMPROVE ITS MODERATION?
6 years, 11 months ago

WHAT HAS YOUTUBE DONE TO IMPROVE ITS MODERATION?

Daily Mail  

YouTube announced in December 2017 it would hire 10,000 extra human moderators people to monitor videos amid concerns too much offensive content was making it onto the site. ‘We will use our cutting-edge machine learning more widely to allow us to quickly remove content that violates our guidelines.’ Earlier this year, YouTube's parent company Google has announced that from February …

YouTube to ‘frustrate’ some users with ads so they pay for music
7 years ago

YouTube to ‘frustrate’ some users with ads so they pay for music

Live Mint  

Los Angeles: YouTube will increase the number of ads that some users see between music videos, part of a strategy to convince more of its billion-plus viewers to pay for a forthcoming subscription music service from the Google-owned video site. People who treat YouTube like a music service, those passively listening for long periods of time, will encounter more ads, …

YouTube's loss might be Facebook's gain as it plans to encourage ad-supported videos on Facebook Watch
7 years, 1 month ago

YouTube's loss might be Facebook's gain as it plans to encourage ad-supported videos on Facebook Watch

Firstpost  

Facebook Watch might become a rival to YouTube which is also a space for individual creators. Facebook plans to expand Facebook Watch to individual creators and have ad-supported videos on its platform. Facebook Watch’s new revenue model can threaten YouTube since it is going through various changes when it comes to ad-supported videos. Individual creators can ensure longer videos and …

YouTube changed its ad rules to appease advertisers. YouTubers say they’re the ones paying for it
7 years, 2 months ago

YouTube changed its ad rules to appease advertisers. YouTubers say they’re the ones paying for it

LA Times  

YouTube is at a crossroads. It progressed to outrage about disturbing videos disguised as children’s content, and culminated on New Year’s Eve when YouTube star Logan Paul posted a video of himself discovering a dead body in Japan’s “suicide forest.” YouTube booted Paul from its premium Some video producers say they’re losing money due to the mistakes of stars like …

Youtube tightens rules for creators to make advertising money
7 years, 2 months ago

Youtube tightens rules for creators to make advertising money

The Independent  

Sign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Google is making the biggest changes to the advertising rules on YouTube since …

YouTube to launch new music subscription service next year
7 years, 3 months ago

YouTube to launch new music subscription service next year

The Independent  

Sign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. YouTube is also in talks with the two others, Sony Music Entertainment and Universal Music Group, and …

YouTube introduces its first pop-up YouTube Space for independent creators in Hyderabad
7 years, 5 months ago

YouTube introduces its first pop-up YouTube Space for independent creators in Hyderabad

Firstpost  

According to David Macdonald, Head of YouTube Spaces Asia Pacific, the amount of content uploaded to YouTube in India has grown by 95 percent. Built around the “Learn,” “Connect” and “Create” model of permanent YouTube Spaces, the pop-up format is an investment focused on the development and growth of content creators across the country, Lance Podell, Global head of YouTube …

Rupert Murdoch seeks to end Google’s ad hegemony after YouTube boycott
7 years, 10 months ago

Rupert Murdoch seeks to end Google’s ad hegemony after YouTube boycott

Live Mint  

New York/San Francisco: Google’s pain may be Rupert Murdoch’s gain. He wants to “choke the money supply to people spreading content like this.” News Corp. is the latest company seeking to capitalize on the advertiser boycott of Google’s YouTube. WPP Plc CEO Martin Sorrell said recently that clients of his company, the world’s largest ad agency, spend most of their …

Google’s YouTube losing major advertisers upset with videos
8 years ago

Google’s YouTube losing major advertisers upset with videos

Associated Press  

SAN FRANCISCO — AT&T, Verizon and several other major advertisers are suspending their marketing campaigns on Google’s YouTube site after discovering their brands have been appearing alongside videos promoting terrorism and other unsavory subjects. As part of Google’s solution to the problem, Schindler promised to hire “significant numbers” of employees to review YouTube videos and flag them as inappropriate for …

Facebook videos dominate social media: Report
8 years ago

Facebook videos dominate social media: Report

Firstpost  

Facebook videos continue to dominate the social media, driving growth, engagement and media consumption, a new report has said. Social media analytics platform Quintly examined 167,000 profiles during the last six months of 2016 and found that 47 per cent of those profiles used video of some sort in their Facebook campaigns, including video from any source and Facebook Live …

YouTube Go Is an App Made for the Next Billion Users
8 years, 5 months ago

YouTube Go Is an App Made for the Next Billion Users

Wired  

YouTube's offices in San Bruno, California are spectacular. YouTube Google has offices in India and the YouTube team has partners and engineers there, but the company decided early on to send the people making the new app to meet their new users. Nibha Jain, YouTube's research lead for the Next Billion Users group, says her team was learning as soon …

YouTube Is Becoming Many YouTubes to Keep Its Video Crown
8 years, 8 months ago

YouTube Is Becoming Many YouTubes to Keep Its Video Crown

Wired  

One lesson sticks out in John Harding’s mind more than any other. Immersion Excursion In addition to the original YouTube app, the company now has three other apps devoted to distinct niches—YouTube Music, YouTube Kids and YouTube Gaming. Kids, music, and gaming are good places to start because YouTube has such strong endemic audiences for each, says Sarah Baehr, managing …

Buzzfeed interviews Obama on YouTube after Facebook Live goes blank
8 years, 10 months ago

Buzzfeed interviews Obama on YouTube after Facebook Live goes blank

India TV News  

Washington:The video live-streaming technology on social media received a “thumbs-down” when Buzzfeed’s interview with US President Barack Obama blanked out within two minutes of its start on Facebook Live. According to adweek.com, nearly 35,000 Facebook viewers were on Monday left listening to BuzzFeed’s legal editor Chris Geidner introductory lines as he was waiting for Obama to arrive before live streaming …

Facebook falls back in war on YouTube
9 years, 3 months ago

Facebook falls back in war on YouTube

Live Mint  

New York: Over the past year or so, Facebook has made increasingly aggressive attempts to chip away at YouTube’s dominance in the world of short Internet videos. But since Sandvine measures data in the evenings, Netflix, Amazon, and Hulu may also look deceptively popular compared with Facebook, which doesn’t have the same nighttime spike. Big increases in the number of …

Facebook does not pose a threat, says YouTube
9 years, 8 months ago

Facebook does not pose a threat, says YouTube

Firstpost  

Is Facebook really eating into YouTube’s territory? He said Facebook’s and other players’ arrival shows that online video is “becoming mainstream”, but it would not derail the YouTube juggernaut. Recently, it muscled further into YouTube’s territory with a trial to share advertising revenue with video creators who publish on the social network. According to a previous report, Facebook confirmed that …

10 years of YouTube
9 years, 11 months ago

10 years of YouTube

Live Mint  

YouTube turned 10 in February. But the journey really began 10 years ago—on 23 April 2005, when one of the co-founders—Jawed Karim, uploaded the first ever video on the video-sharing website. The video, titled “Me at the zoo” shows Karim at the San Diego zoo, in front of an elephant enclosure, describing the elephants’ “really, really, really long trunks”. There …

Google Launches 'YouTube Kids,' a New Family-Friendly App
10 years, 1 month ago

Google Launches 'YouTube Kids,' a New Family-Friendly App

Wired  

Google has launched a service called YouTube Kids, a new version of the internet’s leading destination for video aimed squarely at children. Unveiled today in a blog post, the service is available as a free app on iOS and Android, and at the moment, it can only be accessed within the U.S. “ the first Google product built from the …

YouTube plans to offer paid, ad-free video service
10 years, 4 months ago

YouTube plans to offer paid, ad-free video service

Firstpost  

“There are going to be cases where people are going to say ‘I don’t want to see the ads or I want to have a different kind of experience’,” Susan Wojcicki, a Google senior vice president who heads the YouTube business. YouTube, the popular online video service owned by Google Inc, is planning to offer a paid, ad-free version, the …

Google’s YouTube explores paid, ad-free video service
10 years, 4 months ago

Google’s YouTube explores paid, ad-free video service

Live Mint  

San Francisco: YouTube, the popular online video service owned by Google Inc, is planning to offer a paid, ad-free version, the head of the site said. “There are going to be cases where people are going to say ‘I don’t want to see the ads or I want to have a different kind of experience’,” Susan Wojcicki, a Google senior …

YouTube is the place to be for teens running away from Facebook
11 years, 4 months ago

YouTube is the place to be for teens running away from Facebook

Firstpost  

It’s no secret that Facebook is losing its sheen as far as teenagers are concerned. 50 percent of teens who took part in the research admitted that YouTube was their favourite website as compared to 45.2 percent of the study taking the social network’s side. This year, 41.6 percent of 12 to 15 year olds said that Facebook was their …

YouTube renews contract with music video hub Vevo
11 years, 8 months ago

YouTube renews contract with music video hub Vevo

Firstpost  

Google Inc’s YouTube said on Wednesday that it has made an investment in Vevo, an online music video hub that provides some of the most popular content on YouTube. YouTube and Vevo also renewed the partnership that allows YouTube to feature Vevo’s music videos on its website, with the two companies sharing the ad revenue. We are excited by their …

YouTube renews contract with music video hub Vevo
11 years, 8 months ago

YouTube renews contract with music video hub Vevo

Firstpost  

Google Inc’s YouTube said on Wednesday that it has made an investment in Vevo, an online music video hub that provides some of the most popular content on YouTube. YouTube and Vevo also renewed the partnership that allows YouTube to feature Vevo’s music videos on its website, with the two companies sharing the ad revenue. We are excited by their …

Facebook may unveil video ads in July
11 years, 9 months ago

Facebook may unveil video ads in July

Firstpost  

Video ads could become the next billion-dollar business for Facebook, according to Jefferies & Co., which Video ads could become the next billion-dollar business for Facebook, according to Jefferies & Co., which upped its rating on the stock Thursday. A recent decline in share price creates a buying opportunity for investors, particularly before the company launches video ads, said analyst …

YouTube starts paid subscription service
11 years, 10 months ago

YouTube starts paid subscription service

Firstpost  

Google’s YouTube video service is dipping its toe into pay television by starting on Thursday a subscription service with 30 content creators… Google’s YouTube video service is dipping its toe into pay television by starting on Thursday a subscription service with 30 content creators, including children’s programmers Sesame Street and Muppet creator The Jim Henson Co, and the Ultimate Fighting …

YouTube now serves a billion users every month
12 years ago

YouTube now serves a billion users every month

Firstpost  

A proud Google has announced that YouTube, in a record-smashing feat, is now serving one billion viewers every month. Considering the video hosting website is A proud Google has announced that YouTube, in a record-smashing feat, is now serving one billion viewers every month. Tens of thousands of partners have created channels that have found and built businesses for passionate, …

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