Netflix password sharing may soon be impossible due to new AI tracking
Sign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy A video software firm has come up with a way to prevent people from sharing their account details for Netflix and other streaming services with friends and family members. Separate figures from research firm Parks Associates predicts that by $9.9 billion of pay-TV revenues and $1.2 billion of revenue from subscription-based streaming services will be lost to credential sharing each year. The AI system developed by Synamedia uses machine learning to analyse account activity and recognise unusual patterns, such as account details being used in two locations within similar time periods. Pay-TV operators and streaming services will be able to integrate the AI software into their existing platforms, helping them track down large-scale operations of account sharing, the company said.
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