Southern language box office in 2024 may rise 15%, lifted by Malayalam flicks
3 months ago

Southern language box office in 2024 may rise 15%, lifted by Malayalam flicks

Live Mint  

Box-office collection for movies released across the four southern languages—Tamil, Telugu, Kannada and Malayalam—in 2024 is likely to be 10-15% higher than last year's ₹5,110 crore, trade experts said. Sharma said the strategy by both Tamil and Malayalam cinema was clear—a mix of high-budget star vehicles interspersed with smart, content-driven films releasing at regular intervals so as to keep the supply for theatres going. While Malayalam films had a breakthrough year, Kannada and Telugu cinema saw muted results," agreed Devang Sampat, managing director, Cinepolis India. Mukesh Mehta, founder of Malayalam film production and distribution company E4 Entertainment, pointed out that like Hindi, southern language films, too, are seeing big stars increasingly manage only limited returns at the box office if the films don’t generate positive word-of-mouth buzz.

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