Google's Got a Plan to Make the Mobile Web Less Slow

Google may not have intended any deeper meaning by announcing its new instant publishing product, AMP, at Sadelle's, a giant New York City bagel haven. Richard Gingras, Google Google's AMP, short for Accelerated Mobile Pages Project, is a continuation of that trend, though it takes a different tack from Apple and Facebook's platform-based approach. "This is about the World Wide Web," said Google's head of news Richard Gingras. Though Google announced AMP today, Gingras says the new format won't be live until "a later date."