TikTok withdraws 'Lite' rewards from EU to comply with tech rules
4 months, 2 weeks ago

TikTok withdraws 'Lite' rewards from EU to comply with tech rules

The Hindu  

ByteDance's TikTok has agreed to permanently withdraw its TikTok Lite rewards programme from the EU to comply with the bloc's Digital Services Act, the European Commission said on Monday. TikTok Lite has a "Reward Programme" that allows users to earn points while performing certain tasks on the platform such as watching videos, liking content, following creators or inviting friends to join. The EU's executive branch said TikTok had now made legally binding commitments to withdraw the rewards programme from the EU and to not launch any other programme that would circumvent that decision. Another investigation whether TikTok breached online content rules aimed at protecting children and ensuring transparent advertising was still ongoing, it added.

History of this topic

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