
Will ‘Wicked’ box-office success rejuvenate the tricky business of Broadway adaptations?
LA TimesCynthia Erivo as Elphaba stands in front of a shattered window in the film “Wicked.” It’s not easy to defy gravity as a musical movie, particularly one that’s been adapted from a Broadway play. The Jon M. Chu-directed adaptation topped the box office with a worldwide gross of $164.2 million, marking the biggest opening weekend for a movie based on a Broadway play, surpassing 2012’s “Les Misérables”. For every “Wicked,” there is a box-office flop, such as Universal’s “Cats.” Film adaptations of Broadway plays come with established fan bases that already have expectations for a movie version, said Shawn Robbins, director of analytics at movie ticket-seller Fandango and founder of tracking site Box Office Theory. “Wicked was definitely a big swing.” Part of the success of “Wicked” also can be attributed to the studio’s aggressive marketing campaign, which saw Universal partner with 400 brands worldwide, including Target and Starbucks.
History of this topic

Inside the Making of ‘Wicked’
New York Times
The songs of "Wicked" aren’t Oscar-eligible, but they’re the reason for its magic
Salon
Ariana Grande teases new original song for Wicked sequel
The Independent
Ariana Grande teases new original song for Wicked sequel
The Independent
Wicked set to arrive on streaming platforms next week
The Independent
The Problem With Wicked
Slate
‘Wicked’ part two has been titled ‘Wicked: For Good’, film to release in November 2025
The Hindu
Ariana Grande, Cynthia Erivo's Wicked sequel title announced
India Today
‘Wicked’ was far from magical
Live Mint
'Wicked' is back at the Pantages Theatre. But is it good?
LA Times
Wicked stars Ariana Grande and Cynthia Erivo release dialogue-free edits of Defying Gravity and Popular
Daily Mail
Jon M. Chu believes ‘the time is right’ for ‘Wicked’
CNN
Ariana Grande and me: Wicked star BRONWYN JAMES on how she bonded with her famous co-star and all the backstage secrets of this year's biggest film that's already netted £130m
Daily Mail
Cynthia Erivo shares verdict on controversial theater etiquette for Wicked screenings
The Independent
Universal denies pay disparity rumours between 'Wicked' stars Cynthia Erivo and Ariana Grande
New Indian Express
Universal addresses rumors about Ariana Grande and Cynthia Erivo’s huge Wicked pay disparity
The Independent
Cynthia Erivo on the Capricorn-ness of it all
LA Times
‘Wicked’ and ‘Gladiator II’ jolt the box office with a combined $170 million
LA Times
Wicked earns biggest opening day for a film based on a Broadway adaptation in domestic box office history
Daily Mail
Evrio, Grande shines in lavish adaptation of Broadway classic, Wicked
Deccan Chronicle
Movie Review: ‘Wicked’ fans, rejoicify! Erivo, Grande shine in lavish adaptation of Broadway classic
Hindustan Times
Here’s what Wicked the movie does differently from the Broadway musical
The Independent
Wicked Part One movie review: Ariana Grande and Cynthia Erivo are brilliant – but why does this musical look so terrible?
The Independent
All of your questions about the ‘Wicked’ movie, answered
LA Times
In 'Wicked: Part I', Cynthia Erivo defies gravity — and convention — as Elphaba
NPR
Wicked review: Cynthia Erivo-Ariana Grande cast spell in near-perfect adaptation
India Today
Wicked review: Critics praise Cynthia Erivo and Ariana Grande's sensational performance in the 'fabulous spectacle' yet the duo haven't managed to convince everyone they can 'defy gravity'
Daily Mail
The Wicked movie pits Ariana Grande against Cynthia Erivo. It’s not a fair fight.
Slate
Cynthia Erivo reveals why she went days without bathroom breaks on Wicked set
The Independent
Movie Review: ‘Wicked’ fans, rejoicify! Erivo, Grande shine in lavish adaptation of Broadway classic
Associated Press
"Wicked" is a bewitching spectacle that smartly probes who has power in a beloved fairy tale
Salon
Wicked review: This 'drawn-out' and 'self-important' film proves the musical didn't need to be split into two parts
BBC
Review: Massive ‘Wicked’ movie adaptation takes its time to soar, much less defy gravity
LA Times
Fans go wild after Cynthia Erivo accidentally reveals major Wicked spoiler
Daily Mail
With "Wicked," director Jon M. Chu writes his own story : Consider This from NPR
NPR
Getting Wicked from stage to screen took 9 million tulips and an endless sunset
ABC
Mattel apologizes after mistakenly printing porn site on ‘Wicked’ movie dolls packaging
CNN
Ariana Grande and Cynthia Erivo both dealt with a dangerous health setback before filming key Wicked numbers
Daily Mail
Ariana Grande and Cynthia Erivo's Wicked film branded a 'musical masterpiece' by critics
Daily Mail
Wicked viewers demand Oscar consideration for Ariana Grande in rave first reviews
The Independent
'Wicked' director Jon M. Chu on 'shooting the moon,' casting Ariana Grande and growing 9M tulips
The Independent
Wicked FIRST LOOK: Ariana Grande and Cynthia Erivo meet Jeff Goldblum's Wizard Of Oz in new teaser trailer - and fans can't contain their excitement
Daily Mail
Wicked director Jon M. Chu gushes about casting Ariana Grande and Cynthia Erivo in film version of hit musical: 'When you find those two, you know it's destiny'
Daily Mail
Ariana Grande wows Wicked fans in first trailer for musical film
The Independent
Wicked trailer: Ariana Grande and Cynthia Erivo headline this musical adaptation; first look out at Super Bowl
Hindustan Times
'Wicked Part 2' release date gets changed
The Hindu
Michelle Yeoh seen as Madame Morrible for the FIRST TIME as she joins Ariana Grande
Daily Mail
Wicked fans stunned by epic first look of film set: ‘Already movie of the decade’
The Independent
Ariana Grande, Cynthia Erivo Reveal Their 'Wicked' Looks From Movie Set
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