Surrogate advertising via CSR route under CCPA’s scrutiny
New Delhi: The Central Consumer Protection Authority is drafting rules to stop businesses from promoting items such as liquor and tobacco under the guise of corporate social responsibility initiatives, two people aware of the matter said. The consumer protection body plans to release draft guidelines to lay down clear parameters for what constitutes surrogate advertising and clamp down on brands exploiting CSR and sponsorships to indirectly promote goods that are banned for Mint first reported on 14 March that the government is coming out with stricter guidelines to put a check on surrogate ads. “The draft rules for surrogate advertising are in the final stage of preparation, and once all formalities are completed, the rules will be released for public comments," said the first person. Exceptions would be when the company name is the same as its brand name and that would require additional markers and guidance in the rules to ensure the audience clearly understands what is really being advertised,” said Vinod Giri, Director General, Brewers Association of India.
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