Microsoft’s $69-billion Activision deal wins EU approval
1 year, 7 months ago

Microsoft’s $69-billion Activision deal wins EU approval

LA Times  

The European Union approval of the massive gaming deal comes just weeks after the U.K. vetoed Microsoft’s takeover of Activision Blizzard. The European Commission said its own analysis showed the deal wouldn’t hurt competition after Microsoft vowed to let cloud rivals offer blockbuster titles such as “Call of Duty” on their own platforms for 10 years. EU antitrust chief Margrethe Vestager on Monday described the deal as “pro-competitive” and said it would “kickstart” the cloud streaming market, which represents just 1% to 3% of the entire gaming market. The European Commission defended its findings, saying that the deal would enable millions of European consumers “to stream Activision’s games using any cloud gaming services” operating in the EU region. By contrast, the U.K. said that the deal would reinforce Microsoft’s advantage in the cloud gaming market by giving it control over a number of leading games including “Overwatch” and “World of Warcraft.” The U.K. watchdog found that Activision would be able to start providing games on cloud platforms in the future without the merger.

History of this topic

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