Centre issues advisory, self-declaration for ads on food and health products only

The Ministry of Information & Broadcasting on Wednesday issued a fresh advisory, asking the advertisers and advertising agencies issuing According to a senior Digital News Publishers Association office-bearer, the advisory supersedes all previous advisories issued by the Ministry. It is limited to the food and health sector only, meaning these sectors are only required to provide the self-declaration certificate annually. According to the new advisory, the facility for uploading the self-declaration certificate by the advertisers/advertising agencies has been made available on the Broadcast Seva Portal for TV/radio Accordingly, in view of the Supreme Court order dated May 7, 2024, and in suppression of the previous advisories dated June 3, 2024, and June 5, 2024, the advertisers/advertising agencies issuing They also have to make available the proof of uploading the self-declaration to the media stakeholders concerned, such as TV channels, newspapers, entities involved in the publishing of In its order, the Supreme Court had said: “.it is deemed appropriate to invoke the powers vested in this Court under Article 32 of the Constitution of India for the enforcement of the fundamental right to health that encompasses the right of a consumer to be made aware of the quality of products being offered for sale by manufacturers, service providers, advertisers, and advertising agencies. To fill up this vacuum, it is directed that henceforth, before an “.no advertisement shall be permitted to be run on the relevant channels and/or in the print media/internet without uploading the self-declaration.,” the Supreme Court had directed.