People are bidding online for million-dollar cars – without seeing them in person
CNNCNN — Increasingly, wealthy bidders are going online to buy collector cars worth six-figures or more at auctions without seeing them in person first. “A year ago, or a year-and-a-half ago, people would have said, ‘Oh, those cars don’t belong online at all,” said BringaTrailer founder Randy Nonnenberg. “Or those certainly don’t belong on BringaTrailer.” The virtual way of ‘being there’ But for established auction houses – like RM Sotheby’s, Gooding & Co. and Barrett-Jackson – that are just ramping up their online auctions, the virtual experience is very different from their usual live events. But after RM Sotheby’s most recent online auction, the company boasted that 91% of the cars offered were sold. RM Sotheby’s also said it’s seeing about as many bidders register for its online auctions as it does for it’s similar live events.
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