Ocado latest grocer to add ‘Buy British’ tab to website

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Ocado has joined Sainsbury’s, Aldi and Morrisons by adding a “Buy British” tab to its website following a call for supermarkets to support local farmers. Dr Evans said: “It’s great to see the industry realising the value of my campaign for a ‘Buy British’ section online, which came after local farmers told me the best thing we can do to support them is buy British produce. “I’m pleased supermarkets like Ocado have made this meaningful change and look forwarding to seeing others follow their lead.” Ocado Retail chief commercial officer Amit Chitnis said: “Our Best of British aisle comes in response to rising demand from our customers for more homegrown produce. So, we’re proud to have gathered a range of over 800 quality products that are British all year round in an easy-to-shop aisle on site spanning fruit, vegetables, meat, eggs and dairy.” Food and Rural Affairs Secretary Steve Barclay said: “UK farmers produce food to exceptional standards and it is great to see supermarkets celebrating this home-grown produce and making it easier than ever for customers to back our farmers by opting for British food.”