Falling inflation, football and fake tan shape grocery spending, figures show
The IndependentFor free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Falling inflation, football and fake tan dominated grocery shopping this month as rising consumer confidence and Euros excitement was dampened by the relentlessly wet summer, figures show. England’s progression through the Euros tournament saw football fans driving beer sales up by an average of 13% on the days that the team played compared with the same day in the previous week. Waitrose gained market share for the first time since January 2022, achieving a 0.1 percentage point rise to 4.5% as spending at the upmarket grocer increased by 3.3%. Britain’s largest grocer Tesco achieved its biggest share gain since November 2021, taking 27.7% of the market – a 0.7 percentage point increase compared with last year.
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