1 year, 7 months ago
FIFA responsible for undervaluing Women’s World Cup, says former council member Dodd
The HinduFormer FIFA Council member Moya Dodd has criticised Gianni Infantino’s threat of a Women’s World Cup broadcast blackout in Europe this year and said the governing body is responsible for the tournament being historically undervalued. FIFA is selling TV rights to the women’s tournament separately from the men’s for the first time and president Infantino said Europe’s ‘Big 5’ nations face a blackout unless broadcasters improve on their “unacceptable” offers. “Effectively, the industry was trained to pay big money for the men’s World Cup and treat the women’s equivalent as worthless. “If in fact the Women’s World Cup gets 50-60% of the viewers of the men’s, as FIFA says, that should amount to a sum in the billions,” she added.
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