Meta Not Making AI Ad Tools Available For Political Marketers: Report
Facebook parent Meta has announced that it will prevent political advertisers from making use of its latest generative AI advertising tools, according to a company spokesperson. A month following Meta's announcement of broadening advertisers' access to AI-driven advertising tools capable of swiftly generating backgrounds, adjusting images, and crafting different versions of ad copy based on basic text prompts, the company introduced this policy. Meanwhile, the European data regulator has handed an extension of the ban initially imposed by non-European Union member Norway on the practice of "behavioural advertising" on Meta-owned Facebook and Instagram. Since August 7, Meta has been subjected to daily fines in Norway, amounting to 1 million crowns, for violating user privacy by leveraging their data, including location and browsing behaviour, for advertising purposes—a common practice among major technology companies.
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