COAI urges Trai to create consumer awareness on new framework for pesky calls
Industry body COAI has urged the telecom regulator to come out with focused campaigns to create consumer awareness around the new framework for flagging pesky telemarketing calls, with telcos slated to soon start submission of monthly reports on user complaints. The Telecom Regulatory Authority of India had, earlier this month, asked telecom firms to submit status report over complaints regarding pesky calls, on monthly basis starting September, setting in motion a monitoring system for the new framework that aims to check unwarranted telemarketing calls and messages. Trai should come out with customer advocacy campaigns to create awareness around the same, to make the process effective," Cellular Operators' Association of India Director General Rajan Mathews told PTI. Last year, the regulator moved to tighten the rules to curb pesky telemarketing calls and messages, asking telecom operators to leverage the blockchain technology to reduce such unwanted communications.
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