Tesla’s surprising new route to EV domination
Hindustan TimesIN 2011 TESLA stated an aim of becoming “the most compelling car company of the 21st century, while accelerating the world’s transition to electric vehicles”. Mr Musk’s ambition to dominate the auto business—making 20m cars a year by 2030, double the current output of today’s top manufacturer, Toyota, and creating the go-to self-driving system—certainly compels investors, who value Tesla at over $900bn. To make even 5m-6m cars a year this decade, a more realistic target than Mr Musk’s goal of 20m, would require “embracing the techniques of legacy auto”, observes Dan Levy of Barclays, a bank. Worldwide electric vehicles Unlike incumbent carmakers’ “something for everybody” approach, Tesla manufactures just five models and relies heavily on two of them.