Is Bollywood making money with multiple re-releases? Trade experts weigh in
1 week, 4 days ago

Is Bollywood making money with multiple re-releases? Trade experts weigh in

India Today  

With a lull in new film releases, Bollywood has seen a surge in re-releases of past hits, hoping to capitalise on nostalgia and fill the content gap. According to trade experts, the trend gained momentum with the success of films like 'Tumbbad', 'Sanam Teri Kasam', and 'Rockstar', which encouraged producers to re-release older films. Trade expert Taran Adarsh explained, “With the success of 'Tumbbad' and 'Sanam Teri Sanam', 'Rockstar', 'Laila Majnu', and other films, a lot of producers got the confidence to re-release the films. While 'Tumbbad', 'Sanam Teri Kasam' crossed Rs 50 crore in its re-release, many others fail to replicate similar success. Right now, there are 'Sanam Teri Kasam' and 'Tumbbad' that people are watching, but they are not seeing the other 10 films that have gone for a toss, during the re-release.

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