Google reveals plans to bring Privacy Sandbox to Android
3 years, 1 month ago

Google reveals plans to bring Privacy Sandbox to Android

The Independent  

Sign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Google has announced plans to bring its Privacy Sandbox to the Android mobile operating system as part of efforts it says will improve user privacy. These solutions will limit sharing of user data with third parties and operate without cross-app identifiers Anthony Chavez, Google Anthony Chavez, Google’s vice-president for product management and Android security and privacy, said in a blog post: “Today, we’re announcing a multi-year initiative to build the Privacy Sandbox on Android, with the goal of introducing new, more private advertising solutions. “Specifically, these solutions will limit sharing of user data with third parties and operate without cross-app identifiers, including advertising ID. “The Privacy Sandbox on Android builds on our existing efforts on the web, providing a clear path forward to improve user privacy without putting access to free content and services at risk.” Last week, the UK’s Competition and Markets Authority accepted Google’s plans for Privacy Sandbox on Chrome following concerns that the changes could enhance Google’s dominant position in online advertising, with third parties no longer able to track users and get an insight into their online browsing interests.

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History of this topic

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4 years ago

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The Quint  

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