Kiranas steal a march over large stores
Live MintShoppers of fast-moving consumer goods moved away from large department stores to obliging neighbourhood kiranas and online sellers in June, as they stuck to social distancing norms in the first phase of the Indian unlock. However, as India moved to unlock in early June, footfalls and sales in large stores dwindled—consumers clearly opted back for their traditional neighbourhood suppliers. In all, modern trade, which accounts for 10% of FMCG sales in India, was down 5% year-on-year in the June quarter. “With social distancing becoming increasingly prevalent, consumers favoured neighbourhood general trade stores as well as e-commerce platforms over modern trade during the quarter,” packaged goods firm Marico Ltd said in its June quarter earnings.