PepsiCo moves to capture soaring demand for online groceries with new snack sites
4 years, 7 months ago

PepsiCo moves to capture soaring demand for online groceries with new snack sites

CNN  

New York CNN Business — In just a few months, consumers have dramatically changed the way they buy groceries. “We wanted to give the consumer another choice,” Gibu Thomas, PepsiCo’s head of e-commerce, told CNN Business. But, he noted, if people respond well to the new sites, it could help shape the company’s retail strategy in the future. Coca-Cola “experienced an upsurge in e-commerce across the globe, with the growth rate of the channel doubling in many countries,” said the company’s CEO James Quincey during a recent analyst call discussing the company’s first-quarter financial results. He added that the company plans to “embrace some seismic consumer behavior shifts that are taking place, especially in e-commerce.” Before the pandemic, consumers rarely bought groceries online.

History of this topic

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