Govt plans national e-commerce policy as smartphone proliferation aides to industry growth
1 year, 1 month ago

Govt plans national e-commerce policy as smartphone proliferation aides to industry growth

India TV News  

The e-commerce industry has been on an upward growth trajectory, all thanks to their unique growth strategy which led to mass adoption. In its bid to democratise the e-commerce industry, the Modi government is working on a national e-commerce policy. The Department for Promotion of Industry and Internal Trade had in August held a detailed discussion with representatives of e-commerce firms and a domestic traders' body on the proposed policy. "The technological boom integrating augmented reality and virtual reality into mobile shopping experiences has reshaped the online retail sector by creating more immersive and interactive experiences for users," Kumar Saurav, chief strategic officer, of Adcounty Media, said.

History of this topic

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1 year, 4 months ago
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