Schools in basketball-centric leagues face different economic challenges with NCAA settlement
10 months ago

Schools in basketball-centric leagues face different economic challenges with NCAA settlement

Associated Press  

Bernadette McGlade leads an Atlantic 10 Conference built around basketball and focused on getting multiple bids to the NCAA men’s tournament much more than anything tied to big-time football. “So we have to get to the strategy table and start doing analysis.” Schools that lean on basketball in leagues like the A-10, Big East — home to UConn, the two-time reigning men’s national champion — and the West Coast Conference face the prospect of directing millions to their athletes every year. “I think the real interesting angle here is: Why does men’s basketball pay for the entire overhead of college athletics and college football doesn’t contribute?” Standiford asked. The disproportionality is a real concern, and it wouldn’t have taken that much for that proportionality to get balanced a little bit more and everyone be a little bit more respectful of each other.” Jay Bilas, a former Duke player and attorney who is also an ESPN basketball broadcaster, said NCAA member schools put themselves in this position by voting “in lockstep to restrict athletes from making money all these years.” “So there’s no difference in culpability from the University of Georgia to Marquette,” Bilas said. “I think everybody would identify that Villanova’s investment in basketball is important at Villanova, or UConn, or whoever, and they’re going to continue to do everything they can to compete at that level,” Standiford said.

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