The brave new world of wireless shopping
Live MintIn 2025, four months pregnant Aparajita is feeling peckish and stops by at a Mumbai convenience store for a mid-morning snack. Fact is, augmented reality and virtual reality will completely transform the shopping experience, replacing today’s pain points with captivating, interactive experiences that inform, entertain and save time and money. The same AR technology is also letting customers try on custom-fit glasses and simulate makeup products on a user’s face to show what they would look like in rea world. Indeed bots will play a crucial role in the future shopping experience and provide a conversational commerce service on various messaging and social media platforms that customers use daily. Leveraging natural language processing and image recognition, Bringhub analyzes web pages and can pick out exactly the most relevant products to feature on a webpage based on the webpage’s content, letting retailers bring exactly the right shopping journey to the customer browsing anything anywhere on the web.
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