Apple to begin online sales in India as rules are eased
5 years, 4 months ago

Apple to begin online sales in India as rules are eased

Al Jazeera  

The company may benefit from India’s new investment rules, possibly helping it reduce its dependence on China. Apple Inc is poised to start online sales of its devices in India within months, a person familiar with the matter said, benefiting from new rules making the world’s fastest-growing smartphone market more attractive to foreign brands. With escalating trade tensions damaging ties between the U.S. and China, New Delhi’s latest investment rules could provide a boost to Apple, allowing it to grow sales in the country and possibly help it reduce its high dependency on China by building out an alternative supply chain in India. Apple has an insignificant share of the India’s booming smartphone market as its high prices and hefty import tariffs of as much as 20% put its products beyond the reach of average Indians. India with 1.3 billion people is the last remaining large market for smartphone makers, and the new rules pave the way for Apple to control its own retailing and branding, both online and offline.

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