Pubs and supermarkets ready for bumper weekend ahead of Euros final

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Fans have shown us resoundingly this tournament that there is no better place to watch our teams and soak up the atmosphere than the great British pub Emma McClarkin, British Beer and Pub Association British Beer And Pub Association chief executive Emma McClarkin said: “On what promises to be a hugely exciting day for the country we expect an incredible 10 million extra pints to be poured in our pubs this Sunday to toast England’s Euros final. “Fans have shown us resoundingly this tournament that there is no better place to watch our teams and soak up the atmosphere than the great British pub.” Trade body UK Hospitality said England’s performance in the tournament would see the entire sector benefitting from an overall sales increase of £800 million. “With licensing hours already extended until 1am this Sunday, I hope fans will be able to take advantage to celebrate a historic victory for England.” While some supermarkets are shortening their opening hours – Tesco and Sainsbury’s are closing their convenience stores in England early on Sunday evening to allow employees to watch the game and Lidl is opening an hour later on Monday to let theirs recover – they are still expecting bumper sales. “Based on our learnings from England reaching the final last time round, and also from increasing demand through this tournament, we have a well-rehearsed supply plan in place to make sure all our stores are stocked for the extra demand.” However, Tesco’s sales figures also suggest football mania has taken its toll on the bodies of thousands of fans across the country.