UK could issue NHS-branded baby formula to stop people paying ‘over the odds’

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. It said companies have “limited incentives” to compete on price under existing rules, with parents often assuming that more expensive products mean higher quality baby formula for children. We’re concerned that companies don’t compete strongly on price and many parents – who may be choosing infant formula in vulnerable circumstances and without clear information – opt for more expensive products, equating higher costs with better quality for their baby. “Importantly, any changes must continue to support regulation that ensures all formula gives babies the nutrition they need to thrive – as well as supporting governments’ aims on breastfeeding.” The CMA said it would consult on its findings and issue a full report next year. One possible solution put forward would be for the Government to “procure infant formula from a third-party contract manufacturer at a competitive price point”.