Decaying wedding candy sales a sign of social change
4 months, 1 week ago

Decaying wedding candy sales a sign of social change

China Daily  

Candy shop owners on Nanchang's Zigu Road are more worried than the parents of young couples about the growing number of young people being in no hurry to get married. "We sell candies for all kinds of celebrations, but mainly for weddings," said Liu Xiaojun, one of the candy shop owners. In the 1990s, there were more than 20 candy shops lining the road, and Nanchang families enjoyed its sweet treats, especially the popular White Rabbit candies, a household brand from Shanghai. Wedding candy culture in East China is popular, particularly in provinces like Jiangsu, Zhejiang, Fujian, Anhui and Jiangxi, which together account for nearly 80 percent of the market, according to China Candy magazine.

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Decaying wedding candy sales a sign of social change
4 months, 1 week ago

Decaying wedding candy sales a sign of social change

China Daily  

Healthy lifestyle A major reason the candy market is in decline is that candies are not as popular with young people as they once were. To address the decline, food manufacturers in recent years have come up with the concept of "functional candy" — the addition of vitamins to products to give them purported health benefits. The 2022 financial report …

Decaying wedding candy sales a sign of social change
4 months, 1 week ago

Decaying wedding candy sales a sign of social change

China Daily  

A bride gives sweets to a child at her wedding ceremony in Urumqi, Xinjiang Uygur autonomous region, on Saturday during Qixi Festival, or Chinese Valentine's Day. DING LEI/XINHUA Candy shop owners on Nanchang's Zigu Road are more worried than the parents of young couples about the growing number of young people being in no hurry to get married. "We sell …

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