Apple buys AR headset startup Mira
1 year, 6 months ago

Apple buys AR headset startup Mira

The Hindu  

Apple Inc. has acquired Mira, a Los Angeles-based AR startup that makes headsets for other companies and the U.S. military, the Verge reported on Tuesday, citing a post from Mira CEO's private Instagram account and a person familiar with the matter. This comes a day after Apple unveiled a costly augmented-reality headset called the Vision Pro, one of its riskiest bets since the introduction of the iPhone more than a decade ago, barging into a market dominated by Meta Platforms. Apple's headset will test a market crowded with devices that have yet to gain traction with consumers and put it in direct competition with Facebook-owner Meta after years of clashes between the companies over issues like user privacy and control of developer platforms. Mira's military contracts include a small agreement with the U.S, Air Force and a $702,351 agreement with the Navy, according to government records and press releases, the Verge report said.

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History of this topic

Apple quietly discontinuing flagship device due to lackluster sales
1 month, 1 week ago

Apple quietly discontinuing flagship device due to lackluster sales

Daily Mail  

Apple has made a quiet, tactical retreat from augmented and virtual reality, scaling back production of its $3,500 Vision Pro headset. One employee at Luxshare - under contract to perform the final assembly for Vision Pro - revealed Apple may 'wind down' production by November's end Some unhappy Vision Pro customers have rushed to return the headset, complaining the small …

Meta files patent to rival Apple's Vision Pro with advanced AR/VR tech. All about it
5 months ago

Meta files patent to rival Apple's Vision Pro with advanced AR/VR tech. All about it

Live Mint  

Meta, the tech giant behind the popular Quest VR headsets, is reportedly stepping up its game in the augmented reality and virtual reality space. According to a recent report by PatentlyApple, Meta has filed a patent that might replicate a standout feature of Apple's Vision Pro headset, which debuted in June 2023 and went on sale earlier this year. Unlike …

Tech fans get first taste of Apple’s Vision Pro as headset comes to UK
5 months, 1 week ago

Tech fans get first taste of Apple’s Vision Pro as headset comes to UK

The Independent  

For free real time breaking news alerts sent straight to your inbox sign up to our breaking news emails Sign up to our free breaking news emails Sign up to our free breaking news emails SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Apple’s Vision Pro headset, which …

AR glasses give enhanced sector clarity
5 months, 3 weeks ago

AR glasses give enhanced sector clarity

China Daily  

A man wearing an Apple Vision Pro headset records footage in front of an Apple Store during the launch of the mixed-reality headset in Beijing in June. China's augmented reality industry is expected to usher in a new stage of growth, as Vision Pro's official release in China is expected to encourage more local software developers to come up with …

AR glasses give enhanced sector clarity
5 months, 3 weeks ago

AR glasses give enhanced sector clarity

China Daily  

A man wearing an Apple Vision Pro headset records footage in front of an Apple Store during the launch of the mixed-reality headset in Beijing in June. China's augmented reality industry is expected to usher in a new stage of growth, as Vision Pro's official release in China is expected to encourage more local software developers to come up with …

AR glasses give enhanced sector clarity
5 months, 3 weeks ago

AR glasses give enhanced sector clarity

China Daily  

A man wearing an Apple Vision Pro headset records footage in front of an Apple Store during the launch of the mixed-reality headset in Beijing in June. China's augmented reality industry is expected to usher in a new stage of growth, as Vision Pro's official release in China is expected to encourage more local software developers to come up with …

Apple Vision Pro 2 halts production due to poor sales
6 months ago

Apple Vision Pro 2 halts production due to poor sales

India TV News  

Apple Vision Pro 2, the successor to Apple’s mixed-reality headset is said to face major setbacks and might not come to the Indian market. Poor sales impact on Vision Pro 2 development Despite innovative technology, the Vision Pro has not met Apple's sales expectations which halted the production. Industry sources cited by The Information, indicate these decline in sales which …

Apple's AR goggles seen as a booster to innovation
6 months, 1 week ago

Apple's AR goggles seen as a booster to innovation

China Daily  

By MA SI | CHINA DAILY | Updated: 2024-06-12 07:04 Apple CEO Tim Cook addresses the media next to the company's new Vision Pro augmented reality headset at the Apple Park campus in Cupertino, California, on Monday. China's augmented reality industry is expected to usher in a new stage of growth, as Apple Inc announced on Monday that preorders for …

Apple's AR goggles seen as a booster to innovation
6 months, 1 week ago

Apple's AR goggles seen as a booster to innovation

China Daily  

Apple CEO Tim Cook addresses the media next to the company's new Vision Pro augmented reality headset at the Apple Park campus in Cupertino, California, on Monday. China's augmented reality industry is expected to usher in a new stage of growth, as Apple Inc announced on Monday that preorders for its Vision Pro AR goggles will begin on the Chinese …

Apple's AR goggles seen as a booster to innovation
6 months, 1 week ago

Apple's AR goggles seen as a booster to innovation

China Daily  

Apple CEO Tim Cook addresses the media next to the company's new Vision Pro augmented reality headset at the Apple Park campus in Cupertino, California, on Monday. China's augmented reality industry is expected to usher in a new stage of growth, as Apple Inc announced on Monday that preorders for its Vision Pro AR goggles will begin on the Chinese …

Apple hates it when you call the Vision Pro a VR headset. Here’s why it calls it a ‘Spatial Computer’
10 months, 2 weeks ago

Apple hates it when you call the Vision Pro a VR headset. Here’s why it calls it a ‘Spatial Computer’

Firstpost  

Apple’s highly anticipated Vision Pro headset hit stores last Friday, ushering in what the tech giant envisions as the era of “spatial computing.” Apple sees the Vision Pro as a transformative product on par with the groundbreaking iPhone of 2007, the Vision Pro aim to redefine human interaction with technology, bridging the physical and virtual worlds. Industry consultant Cathy Hackl, …

Apple's upcoming Vision Pro headset in high demand, Over 180,000 units sold
11 months ago

Apple's upcoming Vision Pro headset in high demand, Over 180,000 units sold

India TV News  

Apple's latest product, the Vision Pro mixed reality headset, has become a sensation since it became available for pre-order. Analyst Ming-Chi Kuo reveals that Apple has reportedly sold an impressive 160,000 to 180,000 units of the headset, marking a significant success for the company's first product line in nearly a decade. Unlike iPhones, which typically continue to experience increasing shipping …

Apple Vision Pro headsets to go on sale in US from Feb 2, pre-orders from Jan 19
11 months, 2 weeks ago

Apple Vision Pro headsets to go on sale in US from Feb 2, pre-orders from Jan 19

Hindustan Times  

Apple's high-priced headset for toggling between the real and digital world will be available in its stores beginning February 2, launching the trendsetting company's push to broaden the appeal of what so far has been a niche technology. Apple unveiled Vision Pro in June last year Apple unveiled the sleek USD 3,500 goggles at a software conference held at its …

Apple’s Vision Pro headset launches next month as company seeks to expand mixed-reality market
11 months, 2 weeks ago

Apple’s Vision Pro headset launches next month as company seeks to expand mixed-reality market

Associated Press  

Apple’s high-priced headset for toggling between the real and digital world will be available in its stores beginning Feb. 2, launching the trendsetting company’s push to broaden the appeal of what so far has been a niche technology. Although Facebook owner Meta Platforms and other companies have been making virtual reality headsets for years with limited success, many industry analysts …

Apple Vision Pro release date: Augmented reality headset arrives in February, Tim Cook announces
11 months, 2 weeks ago

Apple Vision Pro release date: Augmented reality headset arrives in February, Tim Cook announces

The Independent  

Sign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Apple’s Vision Pro headset will arrive next month, Tim Cook has announced. The …

Apple Vision Pro headset sale details announced, pre-orders begin January 19
11 months, 2 weeks ago

Apple Vision Pro headset sale details announced, pre-orders begin January 19

India Today  

Apple has officially announced the launch date for its highly anticipated Apple Vision Pro. Positioned as a direct competitor to Meta's Quest headsets, the Vision Pro has been under development for several years, with its unveiling taking place at the Worldwide Developers Conference in 2023. Marking Apple's first foray into a new product category since the launch of the Apple …

Apple Vision Pro cover leaked online, headset expected to arrive in January 2024
11 months, 3 weeks ago

Apple Vision Pro cover leaked online, headset expected to arrive in January 2024

India Today  

Tim Cook introduced Apple's first-ever virtual reality headset, the Vision Pro, in June this year. Apple Vision Pro cover leaks online According to a MacRumours report originally attributed to a patent noticed by PatentlyApple, images of the official cover of the Apple Vision Pro have been leaked online. Earlier, a Wccftech report had said that as per Ming-Chi Kuo, a …

Apple’s Vision Pro headset gears up for February 2024 debut
1 year ago

Apple’s Vision Pro headset gears up for February 2024 debut

The Hindu  

Apple is accelerating production of its Vision Pro mixed-reality headset, with an anticipated launch in February, Bloomberg reported citing unnamed sources. Priced at $3,499, the Vision Pro was initially launched in June, and is said to be available in the US in early 2024. In a proactive move, Apple has urged software developers via email on Wednesday to prepare for …

Apple ‘ramps up’ Vision Pro production, set for Feb 2024 launch | All you need to know
1 year ago

Apple ‘ramps up’ Vision Pro production, set for Feb 2024 launch | All you need to know

Hindustan Times  

The Vision Pro headset, which marks Apple's foray into mixed-reality, and was scheduled for an ‘early 2024 launch,' could be coming in the ‘next couple of months,’ according to Bloomberg News. Here's all you need to know: The Bloomberg report, authored by the agency's renowned tech journalist Mark Gurman, noted that Apple is ‘ramping up’ the production of Vision Pro, …

Apple working on an affordable Vision Pro, could be around Rs 83,000 cheaper
1 year, 2 months ago

Apple working on an affordable Vision Pro, could be around Rs 83,000 cheaper

India Today  

Apple, during the WWDC held in June this year, showcased the Apple Vision Pro and the headset not only caught attention, but also got people talking about the future of virtual reality headsets. With the Vision Pro, Apple introduced visionOS, the world’s first spatial operating system that lets users interact with digital content in their physical space using their eyes, …

Apple reduces production plans for Vision Pro mixed reality headset: Here's the reason
1 year, 5 months ago

Apple reduces production plans for Vision Pro mixed reality headset: Here's the reason

India TV News  

Apple has reportedly encountered manufacturing challenges in China, resulting in a reduction in production plans for its Vision Pro Mixed Reality headset. Luxshare, based in China, is known to be Apple's primary assembler for the Vision Pro headset, among several other assemblers. However, for the Vision Pro MR headset, Apple has engaged Luxshare Precision Industry Co, an electronics contract manufacturer …

Apple forced to make cuts to Vision Pro production plans
1 year, 5 months ago

Apple forced to make cuts to Vision Pro production plans

The Hindu  

Apple has been forced to make major cuts to production forecasts for its augmented-reality headset Vision Pro launched last month, the Financial Times reported on Monday, citing multiple people with direct knowledge of the manufacturing process. Chinese contract manufacturer Luxshare, Apple's only assembler of the device, was preparing to make fewer than 400,000 units of Vision Pro in 2024, the …

Skeptical about VR goggles? How Apple and Disney could create the future of entertainment
1 year, 6 months ago

Skeptical about VR goggles? How Apple and Disney could create the future of entertainment

LA Times  

When Apple announced its long-awaited augmented reality headset, Vision Pro, earlier this month, part of the pitch was that these “Ready Player One”-esque goggles would change how we consume entertainment. “When I watch ‘Ted Lasso,’ I want to watch it with my wife, sharing the same screen,” said Wagner James Au, the author of the forthcoming book “Making a Metaverse …

Apple collaborates with Mira, an augmented-reality headset startup
1 year, 6 months ago

Apple collaborates with Mira, an augmented-reality headset startup

India TV News  

Apple has made a significant move into the augmented reality space by acquiring the AR headset startup Mira. The acquisition, for an undisclosed amount, coincides with Apple's launch of its own AR headset called Vision Pro, priced at $3,499. Mira CEO Ben Taft shared the news in a private Instagram post, expressing his excitement for Mira's "next chapter at Apple" …

Apple Buys AR Startup Mira as it Expands into Headset Market with Vision Pro
1 year, 6 months ago

Apple Buys AR Startup Mira as it Expands into Headset Market with Vision Pro

News 18  

Apple Inc has acquired Mira, a Los Angeles-based AR startup that makes headsets for other companies and the U.S. military, the Verge reported on Tuesday, citing a post from Mira CEO’s private Instagram account and a person familiar with the matter. This comes a day after Apple unveiled a costly augmented-reality headset called the Vision Pro, one of its riskiest …

Apple unveils a $3,500 headset as it wades into the world of virtual reality
1 year, 6 months ago

Apple unveils a $3,500 headset as it wades into the world of virtual reality

Associated Press  

CUPERTINO, Calif. — Apple on Monday unveiled a long-rumored headset that will place its users between the virtual and real world, while also testing the technology trendsetter’s ability to popularize new-fangled devices after others failed to capture the public’s imagination. After years of speculation, Apple CEO Tim Cook hailed the arrival of the sleek goggles — dubbed “Vision Pro” — …

iMacs, AirPods, and now AR/VR headset: Apple’s BIG tech revolutions
1 year, 6 months ago

iMacs, AirPods, and now AR/VR headset: Apple’s BIG tech revolutions

Firstpost  

Apple has launched another ‘revolutionary product’ – a mixed-reality headset called Vision Pro. The Cupertino-based tech giant has never shied away from innovations, be it launching iPods, Mac family personal computers or its wireless earphones, AirPods Apple launched a slew of products on Monday, including a “revoluntionary” mixed reality headset – Apple Vision Pro. “If we didn’t do the iPod, …

Apple’s Vision Pro is a technical marvel. Will anyone buy it?
1 year, 6 months ago

Apple’s Vision Pro is a technical marvel. Will anyone buy it?

Live Mint  

“Certain products…shift the way we look at technology," said Tim Cook, Apple’s boss, as he unveiled the tech giant’s latest gadget on June 5th. Apple’s presentation characterised the Vision Pro as “the start of an entirely new platform". Apple’s Vision Pro presentation, though characteristically slick, had nothing resembling a “killer app". Bob Iger, Disney’s chief executive and a former friend …

Apple unveils new Vision Pro augmented reality headset
1 year, 6 months ago

Apple unveils new Vision Pro augmented reality headset

Deccan Chronicle  

California: Tech giant Apple finally launched its first augmented reality headset, Apple Vision Pro, at its 2023 Worldwide Developers Conference on Monday. According to The Verge, an American technology news website, Vision Pro is positioned as primarily an AR device, but it can switch between augmented and full virtual reality using a dial. "It's the first Apple product you look …

Apple launches Vision Pro, a VR headset it hopes will be most important product since iPhone
1 year, 6 months ago

Apple launches Vision Pro, a VR headset it hopes will be most important product since iPhone

The Independent  

Sign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. The new virtual reality tool will allow people to see apps projected on top of the room …

Apple’s Mixed-Reality Headset, Vision Pro, Is Here
54 years, 11 months ago

Apple’s Mixed-Reality Headset, Vision Pro, Is Here

Wired  

Apple finally unveiled its plans for a mixed-reality wearable computer today at WWDC, its annual software conference. Photograph: Apple The headset, named Apple Vision Pro, has been in the works for years, with Apple taking its familiar wait-and-see approach while other giant tech companies have dived headfirst into the still-kludgy AR/VR market. None of that tension was apparent on stage …

Apple is expected to unveil a sleek, pricey headset. Is it the device VR has been looking for?
1 year, 6 months ago

Apple is expected to unveil a sleek, pricey headset. Is it the device VR has been looking for?

India TV News  

Apple appears poised to unveil a long-rumoured headset that will place its users between the virtual and real world, while also testing the technology trendsetter’s ability to popularize new-fangled devices after others failed to capture the public’s imagination. But the star of the show is expected to be a pair of goggles — perhaps called “Reality Pro,” according to media …

Apple unveils sleek, $3,500 Vision Pro goggles. Will they be what VR has been looking for?
1 year, 6 months ago

Apple unveils sleek, $3,500 Vision Pro goggles. Will they be what VR has been looking for?

LA Times  

Apple on Monday unveiled a long-rumored headset that will place its users between the virtual and real worlds, while also testing the technology trendsetter’s ability to popularize newfangled devices after others failed to capture the public’s imagination. After years of speculation, Apple Chief Executive Tim Cook hailed the arrival of the sleek goggles — dubbed Vision Pro — at the …

Apple unveils Vision Pro AR headset in most significant launch since iPhone
1 year, 6 months ago

Apple unveils Vision Pro AR headset in most significant launch since iPhone

The Telegraph  

Apple has unveiled an AR headset called the Vision Pro in the tech giant’s most significant product launch since the iPhone, promising that it will be “a new kind of computer”. The device is Apple’s first foray into augmented reality, which Tim Cook, the chief executive, has said is the next major frontier in technology. Price and user experience Apple …

In challenge to Meta, Apple expected to unveil mixed-reality headset
1 year, 6 months ago

In challenge to Meta, Apple expected to unveil mixed-reality headset

The Hindu  

Apple Inc. is widely expected to announce a new headset that will blend video of the outside world with the virtual one at its annual software developer conference next week. Apple CEO Tim Cook and Meta Platforms Inc.'s CEO, Mark Zuckerberg, are jockeying to define how consumers will put to use a new generation of technology where real and digital …

Apple's Mixed Reality Headset Launch Could Affect Tim Cook's 'Legacy': Mark Gurman
1 year, 7 months ago

Apple's Mixed Reality Headset Launch Could Affect Tim Cook's 'Legacy': Mark Gurman

News 18  

Apple’s WWDC 2023 Special Event is slated for next month—June 5—and during the event, the tech giant is expected to unveil its AR/MR headset for the first time, alongside its xrOS operating system. Now, ahead of the rumored unveil, Bloomberg’s Mark Gurman, has said this launch would define Tim Cook’s legacy as a CEO, and Apple deviated from their original …

Apple’s Tim Cook is pushing for mixed reality headset launch
1 year, 9 months ago

Apple’s Tim Cook is pushing for mixed reality headset launch

The Hindu  

Apple CEO Tim Cook has put himself at the forefront of the company’s hardware releases in the virtual reality and augmented reality space with the anticipated launch of Apple’s mixed reality headset that could come in June this year, reported the Financial Times on Sunday. If the headset releases in June 2023, it could come around the time Facebook-parent Meta …

Apple delays release of AR glasses indefinitely, according to Bloomberg News
1 year, 11 months ago

Apple delays release of AR glasses indefinitely, according to Bloomberg News

India TV News  

According to Bloomberg News on Tuesday, Apple Inc. has decided to delay the release of its thin augmented reality glasses indefinitely owing to technical difficulties, but it still intends to introduce its first mixed reality headset this year. According to Bloomberg, the mixed-reality headset from the iPhone maker, which blends augmented and virtual reality, will debut at this year's spring …

Apple AR-MR Headset Development Could Be Underway; New Employees Hired
2 years, 1 month ago

Apple AR-MR Headset Development Could Be Underway; New Employees Hired

News 18  

After reports of Apple’s AR -MR headset seemingly slated for mass production in 2023, new reports confirm that Apple has recently hired new employees, confirming that the project is active. Apple Insider reports Mark Gurman has claimed that Dave Scott, a former senior self-driving car unit member who left in early 2021, has returned. Apple Insider’s report also claims that …

Apple AR/MR headset set to launch in January 2023- Here is everything you must know
2 years, 6 months ago

Apple AR/MR headset set to launch in January 2023- Here is everything you must know

India TV News  

Apple is reportedly working to release its augmented reality -mixed reality headset, the first of its kind in January 2023. Ming-Chi Kuo, an analyst of Apple, states that it has a vast potential demand in the Chinese market and "Apple AR/MR, which will likely be released in January 2023, will also favour the continued rapid growth of the headset sector". …

Apple CEO Tim Cook Hints At 'Something Exciting' Coming In AR: Mixed Reality Headset Coming?
2 years, 6 months ago

Apple CEO Tim Cook Hints At 'Something Exciting' Coming In AR: Mixed Reality Headset Coming?

News 18  

Apple CEO Tim Cook has, for the first time, openly spoken about the company’s AR plans, in an interview with Chinese publication China Daily. This is probably the most direct hint that we have gotten on Apple’s work on an upcoming headset, rumoured as the “mixed reality" headset since that past couple of years. Apple’s mixed reality headset has been …

Apple’s VR Headset Gets Closer to Actual Reality
2 years, 7 months ago

Apple’s VR Headset Gets Closer to Actual Reality

Wired  

Goodbye iPod, hello Eyes Pod. The upcoming headset uses both virtual-reality and augmented-reality tech, and while Apple is also expected to announce a pair of AR-only glasses someday, they’re not as far along. Here’s what else happened this week: Qualcomm Gets Some New Guts On Friday, the American tech giant announced some new chipsets that should soon be making their …

Apple teases metaverse AR plans
2 years, 10 months ago

Apple teases metaverse AR plans

The Hindu  

Apple Inc teased its metaverse ambitions on Thursday as CEO Tim Cook talked expansion of the company's augmented reality apps, prompting strong investor response. Cook's comments on Thursday, and quarterly profit and sales topping estimates, helped drive Apple stock up nearly 5% in after-hours trade. Apple's services revenue jumped by 24% to $19.5 billion in the just-ended holiday quarter, topping …

Apple Said to Have Hired Meta's AR Communications Lead
2 years, 11 months ago

Apple Said to Have Hired Meta's AR Communications Lead

News 18  

Apple is working on the most advanced chips for its unannounced AR/VR headset and now a new report has claimed that the iPhone maker has hired Andrea Schubert, Meta’s communications lead for its Augmented Reality products. In the latest edition of ‘Power On’ newsletter Mark Gurman said Apple is building out parts of its team that will handle the launch …

Apple AR headset will launch in second half of 2022, says analyst
3 years, 6 months ago

Apple AR headset will launch in second half of 2022, says analyst

India Today  

Apple’s ambitious augmented reality headset may be coming through in the second quarter of 2022, renowned analyst Ming-Chi Kuo has predicted in his latest note. In his note obtained by 9to5Mac.com, Kuo predicted the Apple AR headset, due for launch in Q2 2022, will offer a “video see-through experience”. Apple’s AR headset will not just offer augmented reality-powered content, but, …

Apple's AR/ VR Headsets Will Be Expensive, Niche Products: Here's What We Know So Far
3 years, 11 months ago

Apple's AR/ VR Headsets Will Be Expensive, Niche Products: Here's What We Know So Far

News 18  

Apple has been reported to be working on a virtual reality headset and/ or an augmented reality device multiple times in the recent past. Apple analyst Ming-Chi Kuo, in a research note earlier this month, said that the company is working on an augmented reality device and now, a Bloomberg report has said that the company’s first VR headset will …

Apple preparing to launch expensive virtual reality headset that will be followed by smart ‘AR glasses’, report claims
3 years, 11 months ago

Apple preparing to launch expensive virtual reality headset that will be followed by smart ‘AR glasses’, report claims

The Independent  

Sign up to our free weekly IndyTech newsletter delivered straight to your inbox Sign up to our free IndyTech newsletter Sign up to our free IndyTech newsletter SIGN UP I would like to be emailed about offers, events and updates from The Independent. Read our privacy policy Apple is planning to launch an expensive, niche virtual reality headset ahead of …

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