Automakers worry about slow recovery in demand in urban India
Live MintNEW DELHI: India’s passenger vehicle and two-wheeler manufacturers are concerned that a delayed recovery in demand in the urban markets might lead to a prolonged slowdown in the industry. According to industry executives and analysts, around 70% of demand for cars, utility vehicles, scooters and premium motorcycles comes from urban pockets especially the top 20 cities which are most affected by covid-19 pandemic. Volume drivers and high margin products like compact and mid-sports utility vehicles and sedans are mostly dependent on the urban market for bulk of the demand. Post lockdown, vehicle sales especially of entry level cars and motorcycles, in the rural market picked up faster due to a healthy monsoon, good summer crop, government subsidies and less infections of covid -19.