TikTok delays changes to privacy policy over Europe data concerns
The HinduTikTok suspended changes to its privacy policy for targeted advertising on Tuesday, a day before they took effect, while the lead European Union regulator studies whether they comply with the bloc's data protection rules. Italy's data protection authority had sounded an initial alarm, saying that Chinese-owned TikTok had told users of the video app that it was going to deliver targeted advertising to them from July 13 without requesting consent for using data stored on their devices. TikTok, which has achieved rapid growth, particularly among younger people, confirmed it was pausing the changes to its privacy policy in Europe but defended its plans for targeted advertising. The Italian data protection authority welcomed what it called a responsible decision on the part of TikTok to suspend the planned changes.