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Heads Up For Tails starts fresh talks to raise $40 mn from new and existing backers as pet care sector thrives
Live MintBengaluru: Heads Up For Tails has started talks to raise $40 million from new and existing investors, three people familiar with the matter told Mint, underscoring the growth potential of the pet care sector. India’s pet care sector has attracted significant investor interest in recent years as more people began to adopt pets after covid to satisfy their need for companionship. In 2023, pet care startups raised a record $66.3 million across 16 rounds, but that figure slipped in the following year to $17.9 million spanning 13 rounds, as per Tracxn. “We analysed markets like China and the US where different shades of people - married or not, having a single kid or staying single – chose to adopt pets for companionship and we are seeing the similar kind of patterns emerging in India as well," said Prayag Mohanty, principal at consumer-based VC firm Fireside Ventures, an investor in Supertails.
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How India’s pet parents are changing the pet care industry
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