Apple vs Facebook: 96 Percent Users Disabling App Tracking So Far, Claims Report
When Apple first announced the App Tracking Transparency feature, the move was largely appreciated by the privacy community – and not quite so by Facebook. Now, a brief while after the release of iOS 14.5, bringing ATT to iOS devices, a report by Flurry Analytics states that up to 96 percent of all users are already disabling app tracking on iPhones in USA. In response to Apple’s move, Facebook has consistently raised its voice, stating that Apple’s apparent privacy move will be a major bane for businesses that rely on targeted Given the initial usage trends that Flurry Analytics is showing, it would so appear that Apple is garnering enough users who are making the most of the app tracking feature. Apple typically leaves app tracking disabled by default, which requires users to then enable alerts to then sanction users to track activity.
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