7 months, 3 weeks ago
Kuku FM to diversify beyond audio, eyes overseas markets
Live MintAudio entertainment platform Kuku FM is set to diversify its offerings, venturing into categories such as comics, videos, animation and text, according to co-founder and chief executive Lal Chand Bisu. In a strategic move to expand its footprint in overseas markets, the Bengaluru-based startup is preparing to launch its English content in the US and the Philippines this month, said Bisu. The initiatives come amid heightened activity in India's audio content landscape, primarily dominated by Kuku FM and rival Pocket FM. While Kuku FM's strategy will be to tap higher average revenue per user in overseas markets compared to its Indian user base, the challenge lies in the platform's ability to stand out in a global marketplace, Kochhar said.
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