Kuku FM to diversify beyond audio, eyes overseas markets
7 months, 3 weeks ago

Kuku FM to diversify beyond audio, eyes overseas markets

Live Mint  

Audio entertainment platform Kuku FM is set to diversify its offerings, venturing into categories such as comics, videos, animation and text, according to co-founder and chief executive Lal Chand Bisu. In a strategic move to expand its footprint in overseas markets, the Bengaluru-based startup is preparing to launch its English content in the US and the Philippines this month, said Bisu. The initiatives come amid heightened activity in India's audio content landscape, primarily dominated by Kuku FM and rival Pocket FM. While Kuku FM's strategy will be to tap higher average revenue per user in overseas markets compared to its Indian user base, the challenge lies in the platform's ability to stand out in a global marketplace, Kochhar said.

History of this topic

Audio content in regional languages is booming
2 years, 9 months ago
BGMI makers Krafton invests in this audio content platform
2 years, 9 months ago

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